October 9, 2005
The Long Tail of Lego
If you’re not as avid a Lego aficionado as Robin is, you might have missed many of the company’s incredible moves into the Age of Amazon. Lego has made CAD artists out of its customers, and has done a generally awesome job of encouraging, ahem, citizen-created content. As well as utter product customization. Chris Anderson lays it all down on his blog, tagging also to an excellent FastCompany overview. It has been fascinating watching how a 73-year-old company can completely reinvent itself. If I can think really hard, I can think of some other organizations that might learn some lessons from all that.