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May 3, 2005

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EPIC Is Pretty in Pink

Hey, a nice note from Patrick Phillips of IWantMedia alerted me to this: EPIC is in the Financial Times. Excerpt:

Sometimes, a piece of science fiction can turn out to be more than just a bit of crazy speculation.

A short online film* about the future of newspapers - produced six months ago by two Fellows at The Poynter Institute, a US journalism school - remains mostly pure fantasy. It predicts that the press will lose the race for online readers over the next 10 years after failing to make rapid changes needed to attract consumers who prefer to catch up with the news on the internet.

Anybody with an FT.com subscription wanna tell us what the rest of the article says?

Robin-sig.gif
Posted May 3, 2005 at 11:32 | Comments (5) | Permasnark
File under: Briefly Noted, EPIC

Comments

(Thank you, Lexis-Nexis.)

Get this -- the article claims that our Snarkmarket boys are responsible for Rupert Murdoch's recent move towards e-journalism.

No joke: "(T)he film's core message has started looking less fantastical since it began capturing the imagination of figures in the media world. Not least of these is Rupert Murdoch - who recently warned that he and his fellow newspaper proprietors risked being "relegated to the status of also-rans" if they did not overhaul their internet strategies. Mr Murdoch is understood to have seen the film and taken notice."

I wonder what "understood" means in this context -- does the author surmise that Murdoch has simply gotten EPIC's message -- which he could have gleaned from any one of many sources, or his own speculation -- or is this an insider's way of saying: "Why is Murdoch suddenly making pronouncements about the future of media? Well, someone told me that he saw this internet short, and..."

They also give a URL for the film. I wonder why -- especially since so much of the article is about EPIC -- she didn't write you guys and ask for comment, or at least let you know she was writing the article. It can't be that hard to find you guys, is it?

(I'll e-mail Robin the text -- can you bounce it to Matt?)

I would like to believe that "understood" meant: 'my buddy Rupert was just talking for hours about this EPIC thing. I couldn't get him to shut up. The worst part was when he started talking about buying out the Museum of Media History...'

But Tim is correct that we don't have enough info to determine the reliability of the reporter's inference. So I guess one of you will have to e-mail her. (Thanks Foreign Representatives in the U.S. Yellow Book)

Posted by: Dan on May 4, 2005 at 02:40 PM

Dan! Amazing! Am emailing now!

Don't have access to the FT piece, but here Downunder (Where Rupert Murdoch sprang from!) www.crikey.com.au ran this piece in their sealed sectioln yesterday: "18. The little film that's shaking the media world

According to the Financial Times, this short online film about the future of the media shows that "sometimes, a piece of science fiction can turn out to be more than just a bit of crazy speculation".

Called Epic , and produced by two Fellows at the American journalism school The Poynter Institute, it predicts that newspapers will lose the race for online readers over the next ten years after failing to make rapid changes needed to attract consumers who prefer to catch up with the news on the internet.

"Yet, for all its speculation, the film's core message has started looking less fantastical since it began capturing the imagination of figures in the media world," says the FT, "not least of these is Rupert Murdoch" who is "understood to have seen the film and taken notice".

It makes chilling viewing, especially if you happen to be part of Ray Gavin's "mainstream media"." FYI Ray Gavin is a minor government official blocking Crikey's access to a not so minor government/treasury media event.

Posted by: Russell White on May 6, 2005 at 06:05 PM

It ain't pretty, but here is a copy of the article for interested parties. (Thank you Lexis-Nexis and Furl.)

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