March 8, 2007
| God, I'm So Glad I Live in the Year 2007 >>
Natural Social Networks
This seems smart: social networking sites run by airlines. Of course, the target isn’t people like me, who always just grab the cheapest fare on Orbitz; it’s business travelers, e.g. the Southwest devotees who fly from San Francisco to LA twice a week. I mean, I feel like these folks have a thin, oh-it’s-you-again social network built already.
What other businesses regularly convene groups of people in the same space who might have something in common?
Here’s my nomination: grocery stores! What if Whole Foods set up a social networking site? I actually think it could become like the best dating site in the world pretty quickly. Either that or the most awkward. Maybe both.

File under: Briefly Noted, Society/Culture, Technosnark
Comments
given your emotional history, I guess you coming up with grocery dating was inevitable.
let's sell it to trader joe's. we'll make millions. (oh by the way, i'm a part of your business venture now).
Either that or the most awkward. Maybe both.
Best and awkard go together in dating and computer science, and yet those two don't go together so well. ..
I think the traditional venue for this sort of idea would be laundromat social networking. Your icon could be your choice of soap and you could send each other antistatic napkins in lieu of crush points.