March 8, 2007
Natural Social Networks
This seems smart: social networking sites run by airlines. Of course, the target isn’t people like me, who always just grab the cheapest fare on Orbitz; it’s business travelers, e.g. the Southwest devotees who fly from San Francisco to LA twice a week. I mean, I feel like these folks have a thin, oh-it’s-you-again social network built already.
What other businesses regularly convene groups of people in the same space who might have something in common?
Here’s my nomination: grocery stores! What if Whole Foods set up a social networking site? I actually think it could become like the best dating site in the world pretty quickly. Either that or the most awkward. Maybe both.