In praise of the single-use device

Derek Thomp­son writes:

Once upon a time, per­sonal elec­tron­ics were designed to be single-function. Cam­eras were cam­eras, only. Phones were phones, only. The com­puter was a heavy sta­tion­ary thing. But engi­neers slowly fig­ured out how to build smaller chips, store greater mem­ory and con­sol­i­date 130 func­tions. Today a sin­gle smart phone can do all of these things: Take pic­tures, make calls, go online. It’s the Swiss Army Knife the­ory of technology.

Today it seems to me that there are at least three major classes of pop­u­lar per­sonal tech­nol­ogy that have yet to be fully con­sol­i­dated into a mod­ern Swiss Army Knife: cell phones and com­put­ers and I think e-readers will soon fill that trio. The arc of per­sonal tech his­tory dic­tates that func­tions don’t remain sep­a­rate for very long. Some­day the idea of an e-reader designed merely to read will seem as lim­it­ing as the cell phone that doesn’t receive emails or the desk­top that won’t fit in your satchel. It will still have an con­sumer audi­ence, but it will be seen as behind the wave.

Fal­lows dis­agrees:

I’m skep­ti­cal because of the dozen pre­vi­ous times through the com­puter era in which that pre­dic­tion has not panned out. “Real” cam­eras are still much bet­ter than in-phone cam­eras; the right device to carry in your pocket, as a phone or PDA, will always be worse to read on than a device with a big­ger screen, which in turn is too big to fit in your pocket; key­boards are sim­ply bet­ter than lit­tle thumb­pads for enter­ing more than a few words, and any device with a real key­board has to be a cer­tain size. So, sure, some things will be com­bined, but the all in one era is not at hand, and won’t be.

Josh Mar­shall splits the dif­fer­ence, but also takes it some­place a lit­tle dif­fer­ent:

Just a short time ago we heard from one reader who can’t wait to get TPM on her Kin­dle. But she doesn’t seem rep­re­sen­ta­tive of our audi­ence. There are many fewer Kin­dles out there than iPhones, let alone Black­ber­ries. But even among Kin­dle users, demand didn’t seem too great. A lot of you said that you love it for books. But it’s just not made for rapidly chang­ing infor­ma­tion, our more iter­a­tive style of writ­ing and report­ing. And it’s also not great visu­ally for any­thing but pure text. Another way of say­ing this is that it’s designed for books, which of course it is. Just speak­ing for myself, and as some­one who’s become an avid user of my Kin­dle for books, I think I agree. I’d love to be able (and I and you soon will be) to access a high-end iPhone app for all the stuff that’s avail­able at TPM. But I can’t say the idea of read­ing TPM on my Kin­dle gets me too excited.

So, let’s review.

1) The over­all trend is clearly towards media devices with mul­ti­ple (but dis­crete) func­tions.
2) There’s still room for a solid hand­ful of dedicated-use devices who do their job really, really well; for read­ing plain text, a device like the Kin­dle could fit into that cat­e­gory.
3) A lot of what we read isn’t plain text. It never was.

Poten­tial solutions: 

1) When­ever pos­si­ble, tear down the walls between the “sep­a­rate” func­tions on multi-function devices. It should feel like a device that has one func­tion — just that the func­tion is com­plex, mul­ti­lay­ered, inte­grated.
2) Within the con­tent, too, stop treat­ing text as if it could be fully iso­lated as a sep­a­rate data chan­nel from every other kind of media.
3) The end of the multiple-function device, and per­haps even the multi-media object; the birth of the inte­grated–func­tion device, and the inte­grated–media object. These last two were made for each other.

8 Responses

    alesh says:

    I save inter­net pages in plain text to read in Instapa­per on my iPhone all the time, and it’s instruc­tive in two ways: (1) the inter­net often CAN be suc­cess­fully be reduced to plain text and (2) the idea that you need a big screen for read­ing text is silly — you need a big screen for graph­ics; the iPhone is per­fect for read­ing text (espe­cially with a page-flip inter­face ala Stanza vs a scroll inter­face ala Instapa­per, but ok this is now offi­cially more then two points).

    But for what­ever all that is worth, I agree with Thomp­son — an elec­tronic READING device with­out WiFi and a decent web browser is at best like a sail­boat — maybe not with­out its charms, but just count­ing the days until it’s made laugh­ably obso­lete by rel­a­tively obvi­ous tech­nol­ogy. I described my ideal e-book reader a few months ago.

    Micah Sittig says:

    There’s still some­thing to be said for highly-readable low-power-consumption screens of the ebook read­ers. Will they find another appli­ca­tion, or will they be a niche prod­uct with a small but sta­ble con­sumer base? (think Mini­dist or DAT)

    alesh says:

    I think the prob­lem that needs to be tack­led is bat­tery life in hand­helds, lap­tops, cell phones, etc. Until it is, I agree that e-ink screens will have a place.

    […] In praise of the single-use device – 1) The over­all trend is clearly towards media devices with mul­ti­ple (but dis­crete) func­tions. 2) There’s still room for a solid hand­ful of dedicated-use devices who do their job really, really well; for read­ing plain text, a device like the Kin­dle could fit into that cat­e­gory. 3) A lot of what we read isn’t plain text. It never was. […]

    Britta says:

    There’s also the WikiReader, very specif­i­cally designed to be a single-purpose and sim­ple way to put Wikipedia in your pocket: “In a world with con­stant inter­rup­tions comes a device specif­i­cally designed to facil­i­tate your focus. With 3 sim­ple but­tons and 3 mil­lion top­ics, WikiReader brings the iconic Wikipedia to all gen­er­a­tions.” (which is cool, but I can’t think of any­body I know who would want one.)

    Yes, devices like iPhones are seen as Swiss-Army all-in-one devices. But, in a way, *within* the iPhone app land­scape we are see­ing a trend towards single-function apps (ver­sus the all-in-one apps desk­tops and even mobile apps have long had. The hard­ware advan­tages of single-function devices are as you note pretty com­pelling still, but the soft­ware and UI expe­ri­ences of plat­forms like iPhone are per­ceived cor­rectly as flex­i­ble enough to sup­port any function.

    […] In a dis­cus­sion of single-use devices at Snark­mar­ket, Tim Car­mody sug­gests split­ting the dif­fer­ence between e-readers and dig­i­tal Swiss Army knives like the iPhone. “Tear down the walls between the ’sep­a­rate’ func­tions on multi-function devices,” he writes. “It should feel like a device that has one func­tion — just that the func­tion is com­plex, mul­ti­lay­ered, integrated.” […]

    […] Kot­tke pointed to a piece on Snark­mar­ket with a back and forth about the value of sin­gle use dig­i­tal devices. The back and forth is inter­est­ing, and the con­clu­sions reached — that multi-purpose devices […]

The Snarkmatrix awaits your reply