“We noticed that American products and the American way of eating are trendy at the moment,” Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. “Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) Merkel.”
The idea, she claimed, was to get in on the Obama-mania which is continuing to grip Germany. The word “fingers” in the name refers to the fact that it is a finger food. “It’s like hotdogs,” Witting said. “No one would ever think they are actually from dogs.”
For Americans in Germany, though, there is a risk that the product might be seen as racially insensitive. Fried chicken has long been associated with African-Americans in the US — naming strips of fried chicken after the first black president could cause some furrowing of brows.
Witting told SPIEGEL ONLINE the connection never even occurred to her. “It was supposed to be an homage to the American lifestyle and the new US president,” she said.