The murmur of the snarkmatrix…

Jennifer § Two songs from The Muppet Movie / 2021-02-12 15:53:34
A few notes on daily blogging § Stock and flow / 2017-11-20 19:52:47
El Stock y Flujo de nuestro negocio. – redmasiva § Stock and flow / 2017-03-27 17:35:13
Meet the Attendees – edcampoc § The generative web event / 2017-02-27 10:18:17
Does Your Digital Business Support a Lifestyle You Love? § Stock and flow / 2017-02-09 18:15:22
Daniel § Stock and flow / 2017-02-06 23:47:51
Kanye West, media cyborg – MacDara Conroy § Kanye West, media cyborg / 2017-01-18 10:53:08
Inventing a game – MacDara Conroy § Inventing a game / 2017-01-18 10:52:33
Losing my religion | Mathew Lowry § Stock and flow / 2016-07-11 08:26:59
Facebook is wrong, text is deathless – Sitegreek !nfotech § Towards A Theory of Secondary Literacy / 2016-06-20 16:42:52

Your Daily Adspaper?

Am I reading this article correctly? Did WaPo editor Len Downie actually suggest that the biggest reason the Post’s daily news coverage couldn’t be cut by a third is that there wouldn’t be enough stuff to put ads on? Read for yourself and get back to me.

The relevant sentence: “He (Downie) says (business editor Steven) Pearlstein ‘hasn’t really thought through carefully’ the impact of a one-third reduction, which would leave less room for advertising.”


Readers don’t want more, more, more — that we know for sure.

Yet genuine news reporting, especially the way the Post does it, is an expensive habit to support. Assuming that you want/need the money advertising brings, it’s tough to limit the number of ads sold. But if you take all the ads you can sell and don’t increase news content, the ratio obviously grows out of control.

One very smart newspaper designer (oh okay, it’s Monica) has been known to suggest that — in recognition of the reader interests we’re discussing here — newspapers purposefully limit the amount of advertising they accept, but sell the (now limited) space at a premium, perhaps even by auction.

If there was only one full page ad available, would Macys and Verizon bid it up to get it? Intriguing question …

An auction, I love it! Very… Googly.

The snarkmatrix awaits you

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