Don’t get dizzy now: Jason Kottke picks up on a word I kind of made up in response to one of his posts and runs with it:

Retronovation n. The conscious process of mining the past to produce methods, ideas, or products which seem novel to the modern mind. Some recent examples include Pepsi Throwback’s use of real sugar, Pepsi Natural’s glass bottle, and General Mills’ introduction of old packaging for some of their cereals. In general, the local & natural food and farming thing that’s big right now is all about retronovation…time tested methods that have been reintroduced to make food that is closer to what people used to eat. (I’m sure there are non-food examples as well, but I can’t think of any.)

No sooner does Jason oh-so-gently throw down the gauntlet than Waxy, who almost certainly meant nothing of the kind, answers the question by linking to an amazing post about a transcript of a story conference between George Lucas, Steven Spielberg, and Lawrence Kasdan about Raiders of the Lost Ark:

(Key: G = George; S = Steven; L = Larry)

G