Nate Silver reflects on his crrrraaazy interview with John Ziegler and comes to the conclusion that the medium is the message:
[A]lmost uniquely to radio, most of the audience is not even paying attention to you, because most people listen to radio when they’re in the process of doing something else. (If they weren’t doing something else, they’d be watching TV). They are driving, mowing the lawn, washing the dishes — and you have to work really hard to sustain their attention. Hence what Wallace refers to as the importance of “stimulating” the listener, an art that Ziegler has mastered. Invariably, the times when Ziegler became really, really angry with me during the interview was when I was not permitting him to be stimulating, but instead asking him specific, banal questions that required specific, banal answers. Those questions would have made for terrible radio! And Ziegler had no idea how to answer them.