April 3, 2005
| The Annotated NYT >>
The Lexus, the Olive Tree, and Other Bad Metaphors
Most of you have probably already caught Tom Friedman’s essay on globalization in this week’s NYT Magazine, signalling the arrival of his latest book.
But please, before you wade into Friedman prose that extends a good 15 pages beyond his usual allotted space, arm yourself with the quality snark of press critic impresario Matt Taibbi:
The hallmark of the Friedman method is a single metaphor, stretched to column length, that makes no objective sense at all and is layered with other metaphors that make still less sense. The result is a giant, gnarled mass of incoherent imagery. When you read Friedman, you are likely to encounter such creatures as the Wildebeest of Progress and the Nurse Shark of Reaction, which in paragraph one are galloping or swimming as expected, but by the conclusion of his argument are testing the waters of public opinion with human feet and toes, or flying (with fins and hooves at the controls) a policy glider without brakes that is powered by the steady wind of George Bush