What to call the ten years we’re now closing down? I am unmoved by “the Naughts” and even by “the Naughties,” which is clever but (it seems to me) wishful. I mean, come on. They weren’t that naughty.
Over in the St. Petersburg Times, Michael Kruse suggests the Search Decade. It might not grab you immediately, but go read his pitch. Even if you walk away still calling it the Naughties, it’ll help you appreciate just how long a decade is:
Back in May 2000, which wasn’t that long ago, which was forever ago, the New Yorker’s Michael Specter wrote a piece partly about Google in which he felt it necessary to define search engines: “programs that hunt for Web pages in response to specific words or phrases.”
I like the style and pacing of Kruse’s piece. I also like, of course, the fact that he uses EPIC 2014 as a hook!