invention
Chimeric Thinking in the Trough of Disillusionment
I love this. Matt Jones at BERG shares a list of totally uncool technologies. Mice! Kiosks! CDs! Landline phones! 512MB flash drives!
Matt argues that these technologies all live in the Trough of Disillusionment (which is where you fall after cresting the heights of hype), and that recombining or recontextualizing these technologies…
…can expose a previously unexploited affordance or feature of the technology – that was not brought to the fore by the original manufacturers or hype that surrounded it. By creating a chimera, you can indulge in some material exploration.
The rest of the post is really interesting, and you should check it out. But I want to dwell on the word “chimera” for a second.

We obviously love hybrids and interdisciplinary thinking here at Snarkmarket. But you know, I think we might love chimeras even more.
Hybrids are smooth and neat. Interdisciplinary thinking is diplomatic; it thrives in a bucolic university setting. Chimeras, though? Man, chimeras are weird. They’re just a bunch of different things bolted together. They’re abrupt. They’re discontinuous. They’re impolitic. They’re not plausible; you look at a chimera and you go, “yeah right.” And I like that! Chimeras are on the very edge of the recombinatory possible. Actually—they’re over the edge.
Tim’s last post feels chimeric to me.
I was going for something chimeric with this post, I think.
Chimeric thinking. It’s a thing.
