The murmur of the snarkmatrix…

Jennifer § Two songs from The Muppet Movie / 2021-02-12 15:53:34
A few notes on daily blogging § Stock and flow / 2017-11-20 19:52:47
El Stock y Flujo de nuestro negocio. – redmasiva § Stock and flow / 2017-03-27 17:35:13
Meet the Attendees – edcampoc § The generative web event / 2017-02-27 10:18:17
Does Your Digital Business Support a Lifestyle You Love? § Stock and flow / 2017-02-09 18:15:22
Daniel § Stock and flow / 2017-02-06 23:47:51
Kanye West, media cyborg – MacDara Conroy § Kanye West, media cyborg / 2017-01-18 10:53:08
Inventing a game – MacDara Conroy § Inventing a game / 2017-01-18 10:52:33
Losing my religion | Mathew Lowry § Stock and flow / 2016-07-11 08:26:59
Facebook is wrong, text is deathless – Sitegreek !nfotech § Towards A Theory of Secondary Literacy / 2016-06-20 16:42:52

Possible Worlds
 / 

Editors’ Note: Last week, Ross Andersen told me he had an essay on filmmaker Terrence Malick that was “perfect for Snarkmarket.” At first, I thought he wanted me to link to it, but I quickly realized he meant it would be perfect to guest-post here, like our earlier Netflix sci-fi catalog post by the Snarkmatrix’s Matt Penniman. I happily agreed. And now, I’ve got TWO Malick movies I’m motivated to see as soon as I can.

— Tim Carmody

POSSIBLE WORLDS

Ross Andersen

This is a tough week for the Terrence Malick fan. On Friday, The Tree of Life is due to hit theaters stateside, having premiered and won the Palme d’Or at Cannes earlier this month. Already the web is crackling with reactions to the film, flustering those of us too prole to have hopped a Gulfstream to the international debut. After watching the trailer to the point of emotional exhaustion, it occurred to me that a look back at Malick’s oeuvre might be in order, if nothing else as a more productive pre-release time killer. I was especially keen to revisit The Thin Red Line, the finest war film in a generation and the one that made Malick’s legend with those of us too young to have seen Badlands on the big screen.

When we say that a work of art is ahead of its time, often we intend only to convey its excellence, but there is another meaning. In the last weeks of 1998, The Thin Red Line lit up the silver screens of an America that had settled into a lasting peace. These were heady days; the abrupt end of the Cold War had given rise to ideas like ‘the end of history’, the notion that war itself had been vanquished, and that the peaceful spread of democracy was imminent. And while there may have been no bending of swords into ploughshares, the Internet, a brainchild of the Pentagon, had begun to turn a mighty harvest. It was as though the fog of war had suddenly lifted, burnt away forever by the hot shining stars on the American flag.

Thus, moviegoers can be forgiven for skipping out on Malick’s opus, which arrived alongside reviews keen to warn of its three-hour running time. In the San Francisco Examiner, Edvins Beitiks called the film “a long exercise in pseudo-philosophy… visually stunning but empty at its core.” Charles Taylor, writing for Salon, quipped that it was a “mixture of distanced estheticism and woozy imponderables” made by “a tin-pot Kurtz”, the latter a reference to the director’s various eccentricities. The film grossed a mere thirty-six million dollars at the box office; less than a sixth of the total hauled in by Armageddon, an entertainment more in keeping with the national mood. Of course history didn’t let us alone for long. No thief in the night, it roared right back into the American consciousness with a singularly traumatic spectacle: the smoky, shrieking collapse of the World Trade Center. All at once the fog of war returned, thick like the ash hovering just above the streets of lower Manhattan. The decade that followed is not easily summarized, nor has it altogether concluded, but one thing is certain: the war film is newly resonant in its wake.

Whatever its cultural import, as an exercise in pure cinema, The Thin Red Line is a visionary work. Like its source material, a novel by James Jones, the film’s narrative is a sprawling anthill of small stories dug into and around a battle on the island of Guadalcanal. Over the years the Second World War has proved a fertile subject for America’s filmmakers, many of them dull propagandists. It’s a credit to Malick that his film owes none of its considerable gravitas to “greatest generation” nostalgia, or “good war” moralizing. Instead, despite rich period detail, its historical particulars fade into the periphery, so that the war here is an abstraction, a canvas. In the early going Malick wrings a sublime sequence from the troops’ slow march into the island’s interior. The camera creeps through the slithering, violent jungle, awash in a quiet strangeness like you find in the very best science fiction. It’s a miracle that these scenes can feel so fresh to an audience steeped in the mythology of Vietnam; this is not the first time we’ve followed The American Soldier into an alien rainforest. Still, the film’s lush palette is of a marked contrast with the sepia tones of Iraq or Afghanistan, a reminder that no matter how timeless the trappings, we are firmly in the realm of history.

The second act tracks the slow, grinding assault of a hill in the center of Guadalcanal. A growling Nick Nolte dominates here as a careerist colonel, a lifer bent on bullying his men to their deaths if it means an extra star may adorn his shoulder. One unforgettable scene has Nolte stomping through a trench to reprimand an insubordinate, pausing only to ask a shirtless private the whereabouts of his “blouse”. As a ruddy ideal of martial machismo, Nolte makes Robert Duvall’s napalm huffing surfer in Apocalypse Now look effete by comparison.

When the attack begins, Malick sends the camera weaving low through the tall green grass, past orange explosions and streaming columns of helmeted GIs. Occasionally the combat scenes dissolve into flashbacks; moments from childhood, afternoons with a lover, each lit as though stilled in the amber of memory. These transitions should be more jarring, but instead through some movie magic we pass effortlessly from the adrenal warfare of the battlefield into the internal life of its combatants. As the campaign wears on, it exacts a gruesome toll; the brilliant green slope becomes, at once, a graveyard and an asylum. The second act closes with a delirious charge into enemy camp. The troops, rendered ecstatic by survival, amass like fire ants into a sprinting riot of cruelty. The saturnalia that ensues invites our horror, but also our empathy. We share in the troops’ release, and yet feel complicit in their excesses, much as we did while clicking through the lurid slideshows of Abu Ghraib.

Still, The Thin Red Line isn’t perfect. At times the script pays tribute to some unfortunate tropes, like when one soldier wonders aloud why the indigenous children never seem to fight. Or when Sean Penn (perhaps improvising) refuses a medal recommendation by muttering that “the whole thing’s about property.” These are the easy slogans of a lesser film, but thankfully they’re rare. The third act meanders a bit, but pleasurably, as though we’ve joined the troops for a boozy stretch of R&R. Along the way, Malick fills the margins with an extraordinary range of images: the swiveling eyes of an owl taking in the bloodshed; sea-soaked hermit crabs in the hands of a small boy; sunlight pouring slow like smoke through the spring canopy. Critics have dismissed these digressions as virtuosic preening, but in doing so they miss the larger point; that the wretchedness of war, itself of a piece with nature’s own fury, plays out in an illuminated context.

And indeed for all the attention he pays to trees and rivers, Malick’s ultimate subjects are flesh and blood. Our most ancient questions fill the mouths and minds of these soldiers, and yet we never stop seeing them in the totality of their condition. Yes, some are destroyed by sadism, and some shatter into hysterics when death hovers close, but others pour cool water on the heads of the wounded, and survive to float joyously in the shallow green surf. In this way the war is like a prism used by Malick to splinter the human character into its many brilliant and tragic forms.

In the film’s very first scene, an alligator sinks ominously into a murky stream while sunlight-hunting vines strangle a nearby tree trunk. A voice asks, “What’s this war in the heart of nature? Why does nature vie with itself?” When the first humans appear, they are seraphic by comparison: children playing simple games with small stones, then swimming amidst a reef, silhouetted against the sea surface, like figures on stained glass. Critics like Charles Taylor have accused Malick of pursuing a false dualism in his work, of sending in a crude human archetype, boorish and unseemly, to “despoil the uncorrupted beauty of nature.” But Malick’s nature is not Milton’s; here it is the garden that is fallen. Oddly, in this, our most profound modern fable of war, humanity is a transfiguring force: the first of nature’s forms to buck its amino acid programming, to strain tragically at something beyond Hobbesian survival. In the end, The Thin Red Line is a work of humanism, not nature worship; a reminder that even if history and war should extinguish the first flickers of truth and beauty, they will linger on in human memory, as hints of a possible transcendence.

— Ross Andersen

PS: The Thin Red Line is on Netflix Watch Instantly. — TC

PPS: Anything short of Criterion Blu-ray is blasphemous. — RA

9 comments

The Kindle abroad
 / 

On a recent long jaunt around the Aegean, I realized something important about the Kindle: it’s the ultimate travel gadget.

I honestly didn’t expect this. I just brought mine so I’d have something to read! But here’s the deal:

  • The Kindle has a web browser. It’s simple and slow, but solid enough to check Gmail and mobile.twitter.com. In fact, it works beautifully with the mobile versions of most sites.
  • It’s almost miraculously connected. The browser wouldn’t mean much if Whispernet—Amazon’s set of carriage agreements with cell networks around the world—didn’t work everywhere. It does, and it’s also free. I was using Edge and 3G Whispernet reliably in remote-ish provinces and on sleepy islands. In fact, my Kindle generally got a stronger signal than my iPhone.
  • It’s light and durable. There’s a big difference between older Kindles (which I’m toting) and newer ones in this regard; I’m considering snagging one of the latest simply because they’re so much smaller, slimmer and lighter. But any Kindle is more portable than any iPad, and I also felt a lot more comfortable tossing the Kindle into a bag or dragging it across the beach. (I had my iPad on this trip, too, but barely used it.)
  • The Kindle works in direct sunlight. Especially when you’re traveling, this is a big deal. Standing on a busy corner or sitting on the beach, the Kindle is always totally usable. And this provides another contrast to the iPad, which always sends me scurrying to the shadows. (It really is a resolutely indoors device, isn’t it?)
  • The battery lasts forever. You know this already. My Kindle was on a once-a-week charging schedule, and that’s with lots of reading and regular internet checks.
  • Your Kindle is your itinerary. Using the Kindle as a virtual folder for travel documents was perhaps the biggest aha; it was my traveling companion who figured this out first. We got into the habit of forwarding tickets and reservations straight to our kindle.com addresses, which all Kindle owners have. (Oddly, this is the one part of international service that’s not free, but the price is negligible: $0.99 per megabyte for documents delivered this way.) It feels so good to have all of your information right there, in a format that’s so legible—not just to you, but to others. Once, in Turkey, I simply passed my Kindle to a ticket agent to help her understand where we were trying to go.
  • Travel guides on the Kindle work great. I was a little skeptical about this—I think of the Kindle as being bad at random-access material, and a travel guide is definitely one of those books you want to be able to flip through freely. But as it turns out, we got a ton of use out of a Lonely Planet Kindle edition—purchased mid-trip, natch—and by the end of the trip, I felt like a dope for having bothered with a physical guide (which weighed in at about five Kindles).

Honestly, even if you are not ever going to read an e-book, but want a device to help you stay connected and organized while traveling—especially if you’re going a bit off the beaten track—the investment in a Kindle (barely more than a hundred bucks at this point) can’t be beat.

25 comments

This is how we change / Horizontal loyalty
 / 

From Robert Krulwich’s 2011 commencement speech at UC-Berkeley’s Journalism School:

Some people when they look for a job in journalism ask themselves, What do I like to do and Who can take me there? Who can get me to a war zone? To a ballpark? To Wall Street? To politicians, to movie stars? Who’s got the vehicle? And you send them your resume and you say, “I want a seat in your car.” … And you wait.

But there are some people, who don’t wait.

I don’t know exactly what going on inside them; but they have this… hunger. It’s almost like an ache.

Something inside you says I can’t wait to be asked I just have to jump in and do it.

*snip*

So for this age, for your time, I want you to just think about this: Think about NOT waiting your turn.

Instead, think about getting together with friends that you admire, or envy. Think about entrepeneuring. Think about NOT waiting for a company to call you up. Think about not giving your heart to a bunch of adults you don’t know. Think about horizontal loyalty. Think about turning to people you already know, who are your friends, or friends of their friends and making something that makes sense to you together, that is as beautiful or as true as you can make it.

And when it comes to security, to protection, your friends may take better care of you than CBS took care of Charles Kuralt in the end. In every career, your job is to make and tell stories, of course. You will build a body of work, but you will also build a body of affection, with the people you’ve helped who’ve helped you back.

And maybe that’s your way into Troy.

This speech makes me want to run around the entire internet, giving a million high-fives.

(via @edyong209, who gets high-five #001)

One comment

Descartes didn’t say that
 / 

This is another quote that’s too good to be true. Joel Kotkin on the problem with the liveability index:

We need to ask, what makes a city great? If your idea of a great city is restful, orderly, clean, then that’s fine. You can go live in a gated community. These kinds of cities are what is called ‘productive resorts’. Descartes, writing about 17th-century Amsterdam, said that a great city should be ‘an inventory of the possible’. I like that description. [emphasis mine]

I like that description, too! Kotkin liked it so much, he put it in his book. I like it so much, I wanted to find out where it came from.

And it turns out Descartes didn’t say that. And the phrase doesn’t mean what Kotkin thinks it does. But there’s a reason both the philosopher and the new meaning got mixed into it.

Get the genealogical-detective lowdown in a Storify by my Twitter-co-archeologist Wilko von Hardenberg after the jump. (I really like his idea that this would make for a great game/exercise in the classroom.)

Also, if you missed it, see why Martin Luther King and Mark Twain didn’t say what you might think they did either. Similar psychology at work here, too. And it shows that it isn’t just the cut-and-pasters on the interwebs who make these mistakes.

Read more…

Comments

In the guest room
 / 

Hi gang. I’m spending the week in residence at kottke.org this week. Here’s what I’ve written so far:

Join me throughout the week for more bunly blockquote goodness.

3 comments

A purchase is just the beginning
 / 

Plenty of things worth writing about Kevin Kelly’s post on “Techno Life Skills.” Kelly’s point of departure is that learning how to master any specific technology is less important than learning how to adapt to, use, and understand any technology that emerges (or that meets your newly emergent needs).

Here are a few notes about how technology frames us, how we think, and what we can do:

• Tools are metaphors that shape how you think. What embedded assumptions does the new tool make? Does it assume right-handedness, or literacy, or a password, or a place to throw it away? Where the defaults are set can reflect a tool’s bias.

• What do you give up? This one has taken me a long time to learn. The only way to take up a new technology is to reduce an old one in my life already. Twitter must come at the expense of something else I was doing — even if it just daydreaming.

• Every new technology will bite back. The more powerful its gifts, the more powerfully it can be abused. Look for its costs.

And a few more about accepting the limits of your own knowledge, and how your ignorance isn’t a defeat:

• Understanding how a technology works is not necessary to use it well. We don’t understand how biology works, but we still use wood well.

• Nobody has any idea of what a new invention will really be good for. To evaluate don’t think, try.

• Find the minimum amount of technology that will maximize your options.

I think these last three observations might be both Kelly’s most powerful and the most true.

Update: I forgot maybe the number-one smart, accept-your-own-ignorance observation, which Alan Jacobs rightly pulled:

• You will be newbie forever. Get good at the beginner mode, learning new programs, asking dumb questions, making stupid mistakes, soliticting help, and helping others with what you learn (the best way to learn yourself).

7 comments

Welcome to the not-so-secret society
 / 

Tim Young, curator at Yale’s Beinecke Rare Book & Manuscript Library, is on our team (wait for it):

“I grew up with a penchant for reading all the time, anything I could pick up. A lot of comic books. I was mad about comic books, mad about cartoon books,” Young shares with a sheepish grin. “But there was nobody looking down their nose saying ‘they’re not real.’”

Young’s childhood fascination never abated. The door to his office is plastered by miscellaneous placards, but the Marvel Comics poster dominates. Young’s mother was a nurse and his father worked as a mechanic for a national airline. They were Tulsa bourgeois — an earnest, lower middle-class family with four kids who went through the local public school system. Tim, the third boy, and his younger sister spent their free time and summers at the public library. He recalls being dropped off in the mornings and floating eagerly among the books until his wide-eyed presence became routine. In reading he found an unusual calm but a simultaneous torrent of new worlds and stimulation.

“The book that the librarian stopped me from checking out, because I’d read it so many times, was called the D’Aulaires’ Picture Book of Greek Myths. I was obsessed.”

See also:

The original Snarkmarket post on D’Aulaires’, from 2006, is missing from our archives, leaving only broken links behind.

This can mean only one thing.

YOUUU-RUSSS.

2 comments

Colleges run by anti-college people
 / 

MIT’s Media Lab recently tapped angel investor Joi Ito to be its next director. This was met with a ton of applause from my Twitter feed and folks in the tech press — and everyone zeroed in on the fact that Ito, rather unusually for head of a top university center, doesn’t have a college diploma.

Silicon Alley Insider’s response sorta sums it up:

It’s a brilliant move, because Ito is not an academic: he attended two colleges but dropped out both times. Instead, he’s an entrepreneur, angel investor (in companies like Flickr, Last.fm and Twitter), open source software activist and generally highly regarded tech visionary.

This is obviously a great career move for Ito — there are few more prestigious jobs in tech than the MIT Media Lab — but it’s also a brilliant move from MIT. It recognizes that you don’t have to be an academic, or even a college graduate, to be a great innovator and leaders of other innovators.

I’d definitely agree with the last sentence, and Ito might absolutely be the right pick to run Media Lab. Another story I read talked about his unique ability to enable other brilliant people, arguing that it was rare for people his age, who tend to be focused on their own career. I honestly don’t know enough about him to judge.

But I think it’s weird that the lack of credentials are, paradoxically, being seen as a credential. Universities are freaky places. They don’t work like startups or big businesses, for good or for ill. Maybe MIT Media Lab needs to work more like that. But then it’s helpful to have somebody who knows and is comfortable with university culture to run interference and camouflage what’s happening in terms that the people who still are products of universities (and who, you know, completely outnumber you) will understand.

I’m surprised nobody writing about Ito’s appointment to MIT has referenced John Maeda’s appointment a few years ago as President of the Rhode Island School of Design. Maeda also came from the tech world, outside the academy. He had a PhD, although that wasn’t his selling credential. In fact, he actually came from MIT’s Media Lab!

Maeda, too, was super-admired by working tech and creative people all over the place. But since taking over at RISD, he’s had a supremely difficult time trying to push change or even handle ordinary business, facing votes of no confidence from faculty, and generally trying to find the right balance between innovating and respecting the existing balance.

President of a college is a much more closed, university-admin-style position than director of a semi-autonomous technology lab within a college setting. Maybe the difference between the two positions will make all the difference. But I’m not sure. Nobody is.

And even if Ito turns out to be a smashing success, we should be careful about assuming that this is universally generalizable — that talented VCs can just run everything through the sheer power of their awesomeness. It’s not so simple. It depends on the institution, the personality of the new person brought in, and what the leader and institution are able to build together.

Likewise — (COUGH) — it would be nice if this whole “hey, the skills you need to be successful in the technology world and the skills you need to work really well in the academic world aren’t so different!” sentiment worked the other way, too. People who got those credentials weren’t just wasting their time when they “should have been starting companies.”

Instead of spending their twenties doing body shots, chasing money, or trying to find themselves, people with PhDs were busting their ass working sixty-hour weeks, learning multiple languages, mastering research tools, and learning how to write, edit, and think.

Just sayin’.

7 comments

Why Not? An overdue advance story on the Nook Color
 / 

Barnes & Noble dropped a software update today for Nook Color, adding apps and support for Flash and a whole bunch of other features that give it more parity with tablets than e-readers. I got an early briefing and interview with some of the development team.

I took it even though I’m not a full-time gadget blogger any more because I thought I could sell the story, and I was interested. I thought at different points that four different sites would run the story, but eventually they all passed.

It turns out that selling a story that’s under embargo is very very hard, because you can’t tip very much of what you know without breaking the embargo. Also, the relative advantage of early publication just doesn’t mean that much when the exclusive information you have isn’t world-shaking. It was a huge headache, ate up the better part of a week that I really needed to use to do other things, and I don’t think I’ll ever do it again. That’s on me, though.

Anyways, at one point, I said, if all else fails, I’ll publish the damn story on Snarkmarket. This morning, before the embargo broke, I still had an outside shot (a stupid outside shot, but that’s on me, not anybody else) of getting another site to run it.

But now, finally 1) I want to be done with it and 2) I think it’s a good story! I think the update actually means a lot more than 100% of the other people writing about it thinks it does. But everyone in the tech press has always underestimated Barnes & Noble, E-Readers, and the demographic that the Nook Color appeals to. Partly because it’s not really their readership. But that’s another story.

Anyways, here it is.

Nook Update Adds Apps, Flash, Games, Built-In Email, Interactive Books and Magazines, A New Book-Sharing Social Network and More

We always knew that the Nook Color would eventually get full-fledged apps to go with its color e-books. But the e-reader’s customized build of Android 2.2 – available for download today — adds a lot more. Barnes & Noble is definitely aiming to pack more “tablet” into its “reader’s tablet.”

New Built-In Apps

Right now, the only way to get the software update is to download it from http://www.nookcolor.com/update onto a computer and install it on the e-reader using the USB cable. Next week, it will be available as an over-the-air update using Wi-Fi.

After updating the Nook Color’s software to 1.2, you get two new built-in applications: Nook EMail and Nook Friends.

Nook Email provides a local client app for popular webmail services: Gmail, Yahoo!, AOL, and Hotmail. It manages multiple accounts in a single inbox. It can’t manage corporate email from an Exchange server – for that, there are third-party Android apps available like NitroDesk’s Touchdown – but it fits with the Nook Color’s overall mobile, casual-reading approach.

Nook Friends is intriguing. One of the features that distinguished Nook from other e-readers and e-bookstores at launch was its incorporation of book-lending from account to account, device to device. Friends is a mini- or micro- social network primarily devoted to managing book-lending.

You can select which items from your library you wish to make available for browsing or lending to your friends, and request books from your friends based on what they’ve made available. You can also share comments about or highlighted passages from your books.

Currently, Nook Friends is completely sandboxed from Twitter, Facebook, Goodreads, or any other social network. On the one hand, it’s good that B&N is taking a deliberate approach – making links with your contacts and decisions to share your books opt-in, rather than exposing your library to everyone in your contact list. In this form, it could work well for families, close friends, or book groups.

Longtime social networkers, on the other hand, with hundreds, thousands, or tens of thousands of relatively casual contacts online might flinch at having to reconstruct those networks from scratch or taking their social activity somewhere else. (Nook Color already offers pretty good integration with Facebook and Twitter). The network’s currently in beta; it’s worth watching to see how this develops.

Web Browsing: Adobe Flash Player, Adobe AIR, and better switching from Mobile to Desktop Browsing

The update also brings the Nook Color into the fairly rarified air of Android tablets with full support for Adobe Flash AND Adobe AIR. This is a modest surprise — word of Flash support had leaked after the Nook Color’s appearance on the Home Shopping Network in late March, but hadn’t been officially confirmed. Now it is.

We’ll have to wait to see how Flash-based sites and AIR-based applications perform on the Nook Color. This has been problematic for nearly every mobile implementation of Flash, with some sites crashing at launch and others turning into gigantic power hogs.

But I think Flash support adds something very different to Nook Color than it does to, say, RIM’s Playbook. Nook Color is a family tablet, with particular appeal to parents with small children. Popular kids’ sites on the web are overwhelmingly built in Flash. Greater ability to use online video, interactive games, and legacy content is a tangible upside for the market Barnes & Noble’s looking to retain & attract.

Support for AIR is less immediately exciting, but does make cross-platform application building immensely easier. AIR support was a big selling point for Blackberry’s Tablet OS, and Adobe’s leaning on it for its publishing tools for future development of interactive books and magazines. It only makes sense that Nook would jump into bed with AIR now.

Finally, there’s one little tweak to Nook Color’s new web browser that many people won’t notice, but which thoroughly delights me: a single toolbar button that allows you to switch back and forth between the mobile and desktop version of a site. Also, you can select whether you want the default browser setting to be mobile or desktop.

Opinions differ here. I firmly believe that the seven-inch screen is a mobile-sized screen, and that the mobile web is mature and rich enough to handle the vast majority of what a user wants and needs to do using that form factor. Just give me the one finger to scroll up and down. That’s all I need

But sometimes it really is useful to load up the full website, using pinch-and-zoom (that’s new here too), Flash video, the whole thing. And it’s VERY nice to be able to switch back and forth between the two without having to muck about with the URL address.

The Apps! Tell Us About the Apps!

There are 125 new applications at the B&N storefront ready to go today for Nook Color. The overwhelming focus is reading and reading-related applications – think cookbooks, education/reference apps, heavy-duty mail and calendar applications like Touchdown (mentioned above) and casual games.

Big names include Angry Birds – the casual birds-flinging-into-pigs game that is now just about everywhere, the Super Mario Brothers of this generation of mobile games. Also Goodreads, the top book-driven social network – which already is what Nook Friends may some day want to be, minus the book lending. The popular Pulse feed reader, which started out on iPad, then migrated to Android and Mac. There are Lonely Planet tourist guides, and Kids’ applications that straddle between games and enhanced e-books. All of these are natural fits for Nook.

B&N is also adding a handful of free utility applications, including a calendar and note-taking application. Basic stuff, but smart additions – and a useful enticement to get users to cross the threshold into the new App store.

Apps will have their own section of the Nook shop, and will in turn be grouped under categories like “Play,” “Organize,” “Learn,” “Explore,” “Lifestyle,” “News,” and “Kids.” The “Extras” section of the home screen, which was home to Chess and a few of the other first-generation in-house Nook apps, has been renamed “Apps.”

Barnes & Noble’s Claudia Romanini walked me through how she’s worked with developers to bring apps to Nook Color. In most cases, the apps have been ported from already-existing Android versions, then tested to make sure that they’ve been optimized for the Nook’s screen size and look and feel.

In a few cases, though, B&N has worked with developers new to Android who wanted to build something specifically for Nook Color. These include Drawing Pad, a drawing and coloring app, and Cheese Plate, an encyclopedia and food pairing app from Chronicle Books, both of which were first developed for iOS.

The Big Picture

It’s worth saying again: Barnes & Noble is doubling down on the mom and dad, middle-class suburban household demographic – the same readers who come to Barnes & Noble stores, drink Barnes & Noble coffee, and buy books and toys and games for their children. These are applications for the kitchen, the car, and the living room.

But I think this shows us the evolution of both the e-reader and mobile applications markets. In 2006, Apple would never have touted Uno for iPhone. But it makes perfect sense in 2011 that you can play Uno on the Nook Color. We’ve extended beyond the hard-core reader and high-volume mobile demographics into a zone that’s more casual, more utilitarian, more pluralistic. Frankly, it’s more middlebrow, and maybe a little more boring. But it’s a little tablet you can use to read books and magazines, then slip in your pocket and take it home, where you can play with your kids. It doesn’t need to be rockets and fireworks.

The Nook Color has managed to radically expand its feature set, yet continue to exude calm. That’s impressive.

2 comments

Inventing a game
 / 

Last night, I caught “Silly Little Game,” the ESPN “30 for 30” documentary about the origin of Rotisserie League baseball / the fantasy sports industry. I’ve also been reading Bill James’s Historical Baseball Abstract on the Kindle and watching Ken Burns’s Baseball documentary on Netflix — which happens to feature (among many other notables) Daniel Okrent, who invented Rotisserie Baseball along with his other media-writer baseball junkie friends in New York.

So, okay, big deal: it’s April, and I’m geeking out about baseball. What else is new? Really, though, what all this baseball bingeing is making me do is think about GAMES — how we play them, all the levels at which we interact with them, and especially how they’re invented and go on to take a life of their own.

Some of the best parts of James’s book and Burns’s documentary are about the very early years of baseball. You might think we don’t know very much about baseball at all in the nineteenth century, but we actually know a ton. We’re even able to reconstruct individual players’ statistics going back practically to the Civil War.

And every difference between early baseball and the game today which you might point to that seems huge — fielders didn’t use gloves? Batters got to tell pitchers where they wanted a pitch? Baserunners would run into the outfield and across the middle of the infield to avoid tags? — doesn’t change that baseball 150 years ago looked almost exactly like the game you probably played in a yard or park or the middle of a street with your friends and brothers and sisters. The differences seem weird only because baseball is so unchanged.

Once the game is there — in its basic shape, its speciation — it’s there.

Another paradox: once the game is good enough that it can’t be killed, that means it’s too good to be controlled either.

This is what happened with rotisserie baseball — Okrent et al came up with the basic idea of the thing at their meetings at the Rotisserie Française restaurant pretty much as it exists now, but then it metastasized into dozens and hundreds of leagues, each offering slightly different rules, and then into football. Any control the original inventors tried to exert over the thing just led to people ditching the name “rotisserie” and calling it “fantasy.” And now these totally virtual, second-order games do billions of dollars of business every year.

Fantasy sports shows that all games, too — and maybe especially baseball — can be read closely or distantly. Close-reading a game like baseball — watching players play, or playing yourself — gives you the experiential feel of the game, its textures, its nuances, the color of the grass, the smell of the chalk. Everything that doesn’t translate into a rule book or a box score.

Even with a game as structured as chess, there’s still that reality of sitting at a table, competing against another player who’s sitting across from you — your mind and will against theirs, where the state of the pieces on the board is just a momentary expression of that fact.

On the other hand, distant reading offers you a completely different perspective on a game. You can deconstruct it, formalize it, break it into pieces and recombine it. That’s Moneyball. That’s text-mining. It’s the telescope, not the magnifying glass.

Can any game be looked at this way? I kind of think it can.

Last idea. I would love to be able to invent a game. Something as conceptually simple and detailed and fun as baseball, or rotisserie baseball, or Diplomacy, or even the weird balloon volleyball game my sister made up when we were kids.

I don’t know how I would do it. But if I could, I know I’d want to do it with the people in this room.

6 comments