December 10, 2006
When the Crystal Ball is All Fogged Over
This post by super-smart Scott Karp gets to the heart of the situation in the media world right now:
The problem is that, in the this increasingly complex networked 2.0 world, customers donít know what they need. And providers donít know either. What happens when the buy side and the sell side are wandering lost in the fog?
I keep coming back to this Henry Ford quote:“If I had asked my customers what they wanted, they would have said a faster horse.”
As much as media is obsessed with the scarcity of attention, the real scarcity is in innovation.