January 5, 2005
An Open Letter to NYTimes.com
I just read an article by Jesse Oxfeld and it said you’re getting ready to redesign your site:
The New York Times on the Web, for example, is about to embark on a site-wide redesign, driven partially by the new ways people reach online news.
The last time you redesigned your site, I was in college. In fact, I was basically majoring in NYTimes.com. Seriously, you know that sudden five percent increase in site traffic in 1999? That was all me.
I remember: When the new look came online, I was so indignant that I actually fired off a harsh e-mail — something to the effect of, “But you have destroyed everything that made NYTimes.com special!!”
However, I was of course totally wrong. The new site was way better and I grew to love it within weeks.
And when I worked on the Poynter.org site redesign a few years later, I realized a) how hard it is to redesign a site, and b) how much it sucks when people slam you for it.
So I just wanted to let you know that I won’t complain this time, no matter what.