October 23, 2004
More "Switch" Ads... Except This Time It's Slightly More Important That You Do, In Fact, Switch
I really like what’s going on with these ads: Errol Morris is trying to connect with lots of different kinds of people using voices that they recognize.
We’re pluralistic and diverse, yeah — but we also really like people who are like us.
I mean, that’s why I’m such a sucker for arguments in policy mags and on certain blogs: I go, Heyyy, these guys are nerdy like me… they dig the economics… okay, this sounds good. Sometimes I like to think it’s because, you know, they’re the best, strongest arguments — but nah. They’re just in many ways the most comfortable*.
*Actually I do think they’re the best and strongest. But that’s only because I am perfectly and uniquely discerning.
Politics is probably more social than analytical — but that doesn’t mean analytical arguments can’t be part of the process. You’ve just got to find the right social vector to deliver them!
Anyway, apparently no one is running the ads. Oh well.