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October 14, 2008

<< VSL | Minilogue >>


Follow-up: I feel like Very Short List is a proxy for The Daily Beast — not because they’re trying to do the same thing exactly, but because they’re trying to do the same thing generally, are both good-enough ideas that seem fairly well-executed, are both weird web offshoots of the old-school Manhattan mediaplex, were both initiated by larger-than-life magazine editors, etc., etc.

(To be fair, VSL distinguishes itself by being a small, focused operation. Contrast to my main critique of The Daily Beast: What am I supposed to look at on this page??)

Sooo, is VSL actually doing well? Any clues? Do you subscribe? I used to, but found myself deleting the emails without opening them, so eventually gave up on it.

Posted October 14, 2008 at 1:18 | Comments (3) | Permasnark
File under: Briefly Noted


I subscribe to VSL. I don't agree with them all the time - I think they try mighty hard to be hip. Like my momma says, if you get a cookbook with one good recipe it is a plus, and VSL is good often enough for me to keep getting it.

Posted by: Adam on October 14, 2008 at 07:41 AM

The scuttle around town is that it's doing quite well financially. And everyone seems to have it on their radar, so I think it has some audience penetration.

Personally, I'm sometimes surprised by its ability to introduce me to something new. I expected it to be a newsletter of things-we-already-knew-about (but which makes us happy cuz by reinforcing our coolness -- like reading Entertainment Weekly). Instead, I'd say at least half of the items are new to me.

I hear others complain this its high-brow and dry, but I could actually use a dose of high-brow in my life.

While I don't doubt Rex's scuttlebutt, I am a little surprised. The ad space in most of the VSL emails I get is filled by ads for BustedTees, which -- if I'm not mistaken -- is another arm (or finger or something) of the same IAC/Dillerplex.

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