March 11, 2009
The Future Is Not Just New Ways to Deliver the Same Ol' Stuff
I always love reading about the NYT’s talented R&D team, but I’m also always a little disappointed when all of their projects seem to focus on different ways to present and deliver… newspaper articles.
If a news organization isn’t thinking about entirely new formats, like Matt is, it’s not thinking hard enough.
And I would really like to ban the word “content.” It’s too convenient. It allows us to abstract away all of the really important details, and assume that, you know, content is this constant thing, an element like hydrogen or carbon, and our job is just to find cool vessels to put it in. And that’s totally not the case. The real action is redesigning what goes in the vessel.
Op-ed columns as prezis, anyone?