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March 11, 2009

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The Future Is Not Just New Ways to Deliver the Same Ol' Stuff

I always love reading about the NYT’s talented R&D team, but I’m also always a little disappointed when all of their projects seem to focus on different ways to present and deliver… newspaper articles.

If a news organization isn’t thinking about entirely new formats, like Matt is, it’s not thinking hard enough.

And I would really like to ban the word “content.” It’s too convenient. It allows us to abstract away all of the really important details, and assume that, you know, content is this constant thing, an element like hydrogen or carbon, and our job is just to find cool vessels to put it in. And that’s totally not the case. The real action is redesigning what goes in the vessel.

Op-ed columns as prezis, anyone?

Posted March 11, 2009 at 7:12 | Comments (2) | Permasnark
File under: Briefly Noted


1) I wonder what it is about our digital moment that leads to a sense of laziness of thinking about content; we seem to have largely stalled at text, images, audio, and video. It's like if it isn't ultrarealistic three-dimensional cyberspace, it just doesn't faze us at all.

2) The New York Times actually DOES do a decent job of creating smart, fun web content, especially video. Mark Bittmann and David Pogue are honest-to-goodness paper-to-TV celebrities in part because of their work on NYT video segments.

3) Charles Olson, Projective Verse [1950]: "FORM IS NEVER MORE THAN AN EXTENSION OF CONTENT."


The Future Is Not Just New Ways to Deliver the Same Ol' Stuff

This really is the Snarkmarket cri de coeur. Maybe it should be on our masthead.

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