July 8, 2009
That Magic Threshold
I have a question.
Per Farhad Manjoo, domains are for suckers. That goes both for buying them and keeping track of them. Why bother remembering talkingpointsmemo.com when I can just type “josh marshall” or “tpm” into the address bar in Firefox or Chrome (not Safari, though) and jump directly to the site?
Here’s the question: Talking Points Memo is the first Google result for both “josh marshall” and “tpm”—that’s how those browsers know to take me there straightaway. However, robinsloan.com is the first result for “robin sloan”… but I do not get the boom-tube treatment. So what’s the missing piece? Do you need a certain number of links backing you up to activate the shortcut? A certain number of queries per day? Any ideas?
More examples: “nick kristof” takes me straight to Kristof’s NYT topic page. “matt thompson” takes me to the Google results page. “farhad manjoo” takes me to Manjoo’s Wikipedia entry. “jason kottke” takes me straight to kottke.org. “epic 2014” takes me straight to EPIC 2014. “tim carmody” takes me to Google results. Argh! Are we really that obscure?