June 15, 2009
How to Invent
According to Jeff Bezos, inventing is easy. You just have to sign up for these three things:
“There are a few prerequisites to inventing…. You have to be willing to fail. You have to be willing to think long term. You have to be willing to be misunderstood for long periods of time. If you can’t do those three things, you need to limit yourself to sustaining innovation…. You typically don’t get misunderstood for sustaining innovation.”
I think most people probably underestimate how hard it is to stomach being “misunderstood for long periods of time.” Like, long periods of time.
But I agree. Determination, discipline, and stubbornness are what get good ideas out into the world.