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February 9, 2009

<< Sleepwalking | The New Look >>

Classical Mechanics in the Grocery Aisle

Brand gravity.

Note that this makes no actual sense. Mostly it’s just that I like imagining those now-omnipresent Pepsi spheroids as a kind of meteorite debris, the remnants of a brand collision in deep space now gently sprinkling the earth.

Posted February 9, 2009 at 1:32 | Comments (1) | Permasnark
File under: Briefly Noted


Wow. That really doesn't make any sense. On a different note, am I the only one who LIKES the Pepsi rebranding? Precisely because of their omnipresent, spheroid logo and shameless appropriation of the Obama brand / message: Refresh Everything.

Pepsi is, after all, "the choice of the new generation"...or something like that.

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