March 8, 2009
Kinetic typography refers to the art and technique of expression with animated text. Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text. Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text.
A classic example of kinetic typography is the Saul Bass-designed title sequence for North By Northwest:
This concept reminds me of Walther Ruttmann’s great documentary film Berlin, which did kinetic typography the old-fashioned way: take a big, horking street sign and zip past it on a train:
But kinetic typography in these senses are in some sense old hat — how are we taking kinetic type and making it new?
Here is a YouTube playlist of new, digitally produced exemplars of kinetic typography, assembled by Joćo Bordalo: