Awl right

This graf from The Awl’s publisher David Cho really sums it up:

[…] it essentially comes down to the now standardized model that exists for how to build a large, behemoth, words-based content website. It’s sort of easy? Create a huge mountain of garbage statistics of audience and inventory, and then place a tablecloth of seemingly intelligent content to cover it like a veil.

“Words-based content website.” Yikes.