The murmur of the snarkmatrix…

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Snark by Snarkwest: Brand Journalism
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By popular demand, I’m blogging a session on “Brand Journalism.” This will be useful research for the ONA session I’ve proposed with the inimitable Megan Garber. (More on that soon.)

Here’s the description for this session: Hard to believe it’s been 11 years since The Cluetrain Manifesto, and we’re still doing the same f***ing panel. And we’re still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we’ve done it). The first step is to teach agencies and clients to think like publishers instead of marketers–it’s not a new idea, but it’s one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.

Speakers: Bob Garfield, Brian Clark, David Eastman, Kyle Monson, Shiv Singh

3 comments

Tim Carmody says…

Watch me fix that Detroit/Chrysler tweet: “This really is the Motor City: everybody here drives 90mph and passes on the right.”

And it’s just that easy:

1) Know and engage your community;
2) Have a sense of humor;
3) Write in a good-faith spirit and be a f—ing human being.

See also Jason Kottke’s “Customer service on Twitter.”

Damn — that was virtuoso. This could be a whole series: “Watch me fix that [busted marketing message X].”

All you Snarkers are such easy marks for meta moments.

The snarkmatrix awaits you

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