Comments on: Now that’s what I call local http://snarkmarket.com/2010/6420 The stomping grounds of Tim Carmody, Robin Sloan and Matt Thompson. It's a long-running conversation about media, journalism, technology, cities, culture, design, books, music, movies, the future and the past. Fri, 27 Apr 2012 18:20:47 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Matt P http://snarkmarket.com/2010/6420/comment-page-1#comment-16942 Matt P Tue, 23 Nov 2010 17:51:02 +0000 http://snarkmarket.com/?p=6420#comment-16942 I wonder if geolocation by IP address offers a way to localize content without going through the hassles of registration. If I'm looking for a radio story, I want to find it -- I don't want to think about registering for NPR.org or linking it to my Facebook / Twitter account. But if the site recognized from my IP address that I was visiting from Lansing, MI, it could pull an RSS feed of latest local stories from my home station, WKAR, and put those in a sidebar. Groupon.com already does this during signup to reduce the number of steps required, along with banner ads for dodgy personals sites. Is it worth testing for major media sites? I wonder if geolocation by IP address offers a way to localize content without going through the hassles of registration. If I’m looking for a radio story, I want to find it — I don’t want to think about registering for NPR.org or linking it to my Facebook / Twitter account. But if the site recognized from my IP address that I was visiting from Lansing, MI, it could pull an RSS feed of latest local stories from my home station, WKAR, and put those in a sidebar.

Groupon.com already does this during signup to reduce the number of steps required, along with banner ads for dodgy personals sites. Is it worth testing for major media sites?

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