Kickstarter, books, design, the future

This post by Craig Mod is awesome on at least three overlapping levels:

• It’s a detailed, quantitative account of a successful Kickstarter project, full of useful findings.
• It’s about the (or at least a) future of publishing. (And it features a really nice-looking book.)
• It’s beautifully designed! Great typography, great photography, great spreadsheets (!), all assembled in a really readable way. Super-super-impressive.

And I think there might be another level on which it is awesome that I have not yet identified.