Apple’s new neighborhood

20100127_apple

Cc: Jason Kot­tke, Tim Car­mody.

4 Responses

    Nav says:

    Youse guys — always ahead of the curve you are.

    This is hardly sur­pris­ing, but I (and, I’m sure, many oth­ers) would be curi­ous to hear your thoughts on this. Most of the reac­tions so far are… well, the same as always. It’s amazing/it’s terrible/it’s meh. But, since I’m ter­ri­bly good at look­ing past metaphor­i­cal hori­zons, I’m eager for some clas­sic Snark­mar­ket: that refusal to imag­ine a future that is sim­ply a slightly changed rep­e­ti­tion of the present but, rather, some­thing that’s often full of hope. That’s a silly to place on an elec­tronic device — but it’s the model and the par­a­digm that I’m always inter­ested in, and that’s what always fas­ci­nates me about Apple launches (and Balk’s com­ment about the iPad being Obama nailed at least part of that desire).

    But you’re sick, Tim’s busy etc., I know. Just think­ing out loud here.

    Nav says:

    God­damit. “NOT ter­ri­bly good at look­ing past horizons”.

    Robin says:

    The gaunt­let has been laid! Or, no, that’s not quite right. The sig­nal fires of Gon­dor have been lit! It will take a day or two of hard rid­ing, but know that we shall aid you in this time of need.

    Nav says:

    See — when chal­lenges are phrased in terms of Gon­do­rian fires being lit, how can I *not* turn to you guys for inspiration? :)

    But, clunky com­ment aside, what I think I’m a bit tired of is responses that think of some­thing like the iPad in terms of how par­tic­u­lar busi­ness mod­els will change or, sim­i­larly, how par­tic­u­lar organ­i­sa­tions or indus­tries will be saved. It’s impor­tant, cer­tainly, but not my pri­mary concern.

    What I’m more inter­ested in is (as always) the inter­re­la­tion between form and con­tent par­tic­u­larly when that form is, in some sense, the inef­fa­ble new — the form wait­ing to find its shape. What I’ve always found fas­ci­nat­ing about touch screen inter­faces is their mal­leabil­ity, the way they invoke the famil­iar by mim­ic­k­ing mate­ri­al­ity — motion, touch etc. — while super­sed­ing their con­straints, so that, for exam­ple, that pho­to­graph you just ‘touched’ (but didn’t) becomes a video. So, to what extent might touch-based tablets in gen­eral form a cohe­sive, log­i­cal and his­tor­i­cal form?- per­haps because of the way they rely on the metaphors of a kind of phys­i­cal rela­tion­ship that they aren’t lim­ited by.

    Any­way, I know it wasn’t in response to the fires of Gon­dor being lit, but if at some point you ride down a moun­tain­side on a white horse bathed in light… bonus points. :)

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