I dunno… seems a little “wiki”

This story about NYC’s Murray’s Cheese Shop’s Cheese 101 pro­gram is pretty good, but I took note of one phrase in particular:

We sam­pled six cheeses, drank wine and cham­pagne, and learned that cheese was invented in Mesopotamia around 3000 B.C., when trav­el­ers car­ry­ing milk around in the sun in dried-out sheep stom­achs noticed that it had begun to cur­dle and become deli­cious (this story sounded sus­pi­ciously Wiki to me, and indeed here it is, given as one pos­si­ble explanation).

This story sounded sus­pi­ciously wiki.” The obvi­ous col­lo­quial ana­logue would be “the story seemed fishy.” But note the dis­tinc­tion. A “fishy” story, like a “fish story,” is a far­fetched story that is prob­a­bly a lie or exag­ger­a­tion that in some way redounds to the teller’s ben­e­fit. A “wiki” story, on the other hand, is a story, per­haps far­fetched, that is prob­a­bly backed up by no author­ity other than a Wikipedia arti­cle, or per­haps just a ran­dom web site. The only advan­tage it yields to the user is that one appears knowl­edge­able while hav­ing done only the absolute min­i­mum amount of research.

While a fishy story is pseudo-reportage, a wiki story is usu­ally either pseudo-scientific or pseudo-historical. Oth­er­wise, wiki-ness is char­ac­ter­ized by unver­i­fi­able details, back-of-the-envelope cal­cu­la­tions, and/or con­clu­sions that seem wildly incomen­su­rate with the so-called facts presented.

This story about an extinct race of genius-level hominids turns out to be decid­edly wiki.

Have folks heard this phrase in the wild? Is it unfair to Wikipedia, or to those who use it as a research source? Do we already have a bet­ter word to describe this phe­nom­e­non? (And: this phe­nom­e­non is all too real, and deserves a name, doesn’t it?)

13 Responses

    Noah Brier says:

    How about “this story seems snopesy?”

    Peter says:

    I have some thoughts, but the first issue seems to be that there are many pos­si­ble inter­pre­ta­tions of this phrase. Even in con­text, it’s not clear to me what the orig­i­nal author meant.

    Tim says:

    Well, “fishy” means a lot of things, too. Obvi­ously, this is a cre­ative use of wiki (a noun) as an adjec­tive, and it’s going to be non­stan­dard — but couldn’t it mean this? Shouldn’t it mean this?

    Fletcher says:

    I can’t say that I’ve ever heard the phrase, but might “sus­pi­ciously wiki” be a lit­tle more chicken than egg? There is a lot of infor­ma­tion, good and bad, but a lot of it comes from other sources that are then inte­grated into the arti­cles. Wikipedia isn’t alone in this. This reminds me of pop­u­lar works on the His­tory of the Book, like Petrofsky’s “The Book on the Book­shelf” or texts by Nicholas Bas­banes that repeat the same sto­ries about books that were printed by 19th and early 20th cen­tury bib­lio­philes and book col­lec­tors. The fact is that in small, gen­er­ally ama­teur fields that have been around long enough to cre­ate a body lit­er­a­ture, these “cre­ation myths” have been repeated mul­ti­ple times in print which then lends them cre­dence when they are trans­ferred over to Wikipedia.

    Which is to say that I’m not sure that it is fair to blame Wikipedia for the prop­a­ga­tion of these sto­ries since you are just as likely to find them in a book about cheese printed in the 1920s (because if it’s old, it’s author­i­ta­tive, right?).

    Still, I kind of love the use of “wiki” here.

    Fletcher says:

    Sorry, what I really meant to ask is whether these sto­ries are so widely repeated because they are in Wikipedia, or whether they are in Wikipedia because they are so widely repeated?

    Tim Carmody says:

    Totally. Sto­ries have been wiki for a lot longer than there have been wikis. In fact, it seems like some­thing Aris­to­tle might say: “Accord­ing to Herodotus, ____, but between you and me…”

    In fact, this reminds me of another favorite story. (Not wiki at all, I was there; fishy, maybe, but that’s your call.) I was in a polit­i­cal sci­ence meth­ods work­shop with John Mearsheimer, who’s a pretty hard-bitten for­eign pol­icy real­ist, and a tough, argu­men­ta­tive guy to boot. We’re read­ing this real­ist book on the ori­gin of major wars, which starts with the Pelo­pon­nesian, and talk­ing about the mer­its and faults in the argu­ment, when Mearsheimer finally breaks down and declares: “The prob­lem with all of these argu­ments from his­tory is that for the most part, we really don’t have very good data. I mean, c’mon. For the Pelo­pon­nesian War, this guy’s only data source is Thucy­dides. Really? Thucy­dides?” And oh, if you could have heard the way he intoned that name. It was glorious.

    Saheli says:

    I have to say, I kind of feel like this when I tog­gle between read­ing mod­ern sum­maries of Clas­si­cal (Mediterranean/Near East­ern) and Bib­li­cal his­tory and mod­ern sum­maries of South Asian and Hindu his­tory. Treat­ment of sources that seem like they have the same con­tem­po­rary cor­rob­o­ra­tion den­sity and muta­tion resis­tance but dif­fer­ent tenures in the Euro-American canon some­times feel so inequitable that rapid alt-tabbing induces a kind of men­tal motion sickness.

    Saheli says:

    To me, “sus­pi­ciously wiki” sounds like a hint at pseudo-depth, not pseudo-science or pseudo-history or even pseudo-reportage. It’s not the fact itself which is being called into question–that still requires sep­a­rate verification—it’s the impres­sion that the speaker would have con­veyed to the lis­tener in a pre-wiki era. If I heard a cheese-shop-cashier say this in 1997 I would not have believed them par­tic­u­larly more, but I would have been charmed at their enthu­si­asm for hard-to-find cheese trivia and apoc­rypha, and I might have tar­ried to chat with them longer. Now that ran­dom dubi­ous facts and sto­ries are so eas­ily acces­si­ble AND so com­monly the cheap­est form of enter­tain­ment, it is a less catchy line. The romance of uncon­sciously imag­in­ing that this is some­one who some­times roams the stacks of the pub­lic library to pounce on a book on about cheese is destroyed, instead replaced by the near cer­tainty that this is some­one who idly thumbs through their iphone to see what’s the wikipedia entry of the day, and whose exper­tise on fine dairy prod­ucts may be derived from no deeper con­nec­tion to the sub­ject than read­ing wikipedia.

    Maybe I’m pro­ject­ing, but I think not, b/c I feel my atti­tude is one that was very much brined in the New Yorker of my youth. It sad­dens me me that I am less likely to be charmed this way because I used to be one of those peo­ple who roamed the library stacks to pounce on ran­dom books and such pre­vi­ously rare sig­nals were both use­ful for me to find my kind and to feel appre­ci­ated by them.

    Tim says:

    Exactly — it’s not the absence of truth that’s sug­gested so much as the absence of effort.

    I think Saheli hits the nail on the head with “pseudo-depth.” It’s funny how well wikipedia (which I love in many ways) dove­tails so nicely with the kind of con­tex­tu­al­iz­ing reflexes of many reporters, which Michael Kins­ley recently char­ac­ter­ized as an aspect of journalism’s legacy code. It seems some­how akin to the impulse to say “put (topic) into google and you get 10 mil­lion hits.”

    Tim says:

    ____ has 10 mil­lion hits on Google” is the new “my cab dri­ver said…”

    Saheli says:

    Hmm. I take that legacy code as refer­ring to some­thing slightly different—not the kind of con­tex­tu­al­iza­tion that’s depen­dent on the the warmth the nar­ra­tor has for her sub­ject, but the kind that’s based on her once nec­es­sary assump­tion that her reader is a child or a recently embarked immi­grant. I would say this sort of for­merly charm­ing trivia is not some­thing I would have expected to find in the news sec­tion of the newspaper—more for mag­a­zine pro­files and such.

    I do think Kins­ley makes his point a lit­tle too unfor­giv­ingly. He for­gets that news­pa­pers do not have links, which he took lovely advan­tage of in Slate, and that there are plenty of peo­ple eagerly read­ing about health care reform today, in 2009, who had only the vaguest clue if any what Hilary Clin­ton was upto in 1993. If you can’t imag­ine that a teenager or an immi­grant might read a phys­i­cal news­pa­per and not hav­ing imme­di­ate access to Wikipedia to clear up any con­fu­sion, then it’s a moot point, but I fear that such a class is both larger and more invis­i­ble than any of us (Snark­mar­ket, The Atlantic, or Kins­ley) would like to think about.

    Clint W says:

    Never heard wiki in this con­text. But when I recently debunked a friend’s sus­pi­cious for­warded email recently, she informed me that she’d just been snopes-slapped.

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