The murmur of the snarkmatrix…

August § The Common Test / 2016-02-16 21:04:46
Robin § Unforgotten / 2016-01-08 21:19:16
MsFitNZ § Towards A Theory of Secondary Literacy / 2015-11-03 21:23:21
Jon Schultz § Bless the toolmakers / 2015-05-04 18:39:56
Jon Schultz § Bless the toolmakers / 2015-05-04 16:32:50
Matt § A leaky rocketship / 2014-11-05 01:49:12
Greg Linch § A leaky rocketship / 2014-11-04 18:05:52
Robin § A leaky rocketship / 2014-11-04 05:11:02
P. Renaud § A leaky rocketship / 2014-11-04 04:13:09
Jay H § Matching cuts / 2014-10-02 02:41:13

The Search Decade

What to call the ten years we’re now closing down? I am unmoved by “the Naughts” and even by “the Naughties,” which is clever but (it seems to me) wishful. I mean, come on. They weren’t that naughty.

Over in the St. Petersburg Times, Michael Kruse suggests the Search Decade. It might not grab you immediately, but go read his pitch. Even if you walk away still calling it the Naughties, it’ll help you appreciate just how long a decade is:

Back in May 2000, which wasn’t that long ago, which was forever ago, the New Yorker’s Michael Specter wrote a piece partly about Google in which he felt it necessary to define search engines: “programs that hunt for Web pages in response to specific words or phrases.”

I like the style and pacing of Kruse’s piece. I also like, of course, the fact that he uses EPIC 2014 as a hook!

One comment

Tim Carmody says…

I always like Aughts rather than Naughts. If anything, they’re “the Naughty Aughties,” although you’re right, they weren’t very naughty. “Search Decade” doesn’t really solve this problem; it’s an analogue of the “Me Decade,” not “the 70s.”

Really, it’s not so much the Search Decade as the Lost Decade. If generations and weekends can be lost, so can decades. Where’s bin Laden? He’s lost. What have we been doing in Iraq and Afghanistan? We were lost. What the hell happened in New Orleans? Bush’s face told the story — we were lost. Where’s that guy Paulie and Christopher tried to kill in the Pine Barrens? He’s lost. What happened on Sept. 11th? We lost – and some of us more than others. What was the best show in broadcast TV this decade? LOST.

A lot of people lost in the eighties and nineties, but other people benefitted. That’s the decade we started with, but now all that value is gone, an illusion. Lost and irrecoverable. After the post-Cold War, new-economy end-of-history 90s, this decade gives us struggles but no narratives, disorientation without a slowing of velocity, the slow disintegration of old industries without an emergence of clear replacements. We’re not searching. We’re drifting. The fact that Google’s been able to index most of the driftwood is a blip, an epiphenomenon.

It’s the symptom, not the sickness.

The snarkmatrix awaits you

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