I do not like dreamy fashion spreads in magazines even a little bit, but I liked this thing—what to call it?—a lot. It has a soundtrack and fun, motion-graphics-y transitions between photos. Both elements are deployed thoughtfully; if the music was wrong, or the transitions too slow, the whole thing would collapse. As it is, I think it’s moody and really, uh, clickable.
I want to view content like this on my unicorn!