The murmur of the snarkmatrix…

August § The Common Test / 2016-02-16 21:04:46
Robin § Unforgotten / 2016-01-08 21:19:16
MsFitNZ § Towards A Theory of Secondary Literacy / 2015-11-03 21:23:21
Jon Schultz § Bless the toolmakers / 2015-05-04 18:39:56
Jon Schultz § Bless the toolmakers / 2015-05-04 16:32:50
Matt § A leaky rocketship / 2014-11-05 01:49:12
Greg Linch § A leaky rocketship / 2014-11-04 18:05:52
Robin § A leaky rocketship / 2014-11-04 05:11:02
P. Renaud § A leaky rocketship / 2014-11-04 04:13:09
Jay H § Matching cuts / 2014-10-02 02:41:13

Multifaceted Melbourne

My favorite from this round-up of identity redesigns in 2009, by a pretty astronomical margin, is the city of Melbourne’s:


(Some of the images on that page are broken, weirdly, but there’s still plenty to look at.)

I’m a fan of the “generative identity” idea, which also informs AOL’s redesign (also featured in the round-up)—but I think the Melbourne logo does it better. It seems to achieve both consistency and diversity. And you can imagine writing a computer program to just pump out attractive little M’s! What if every parking ticket in Melbourne looked ever-so-slightly different?

I also really like the use of the M’s geometry as a design element for reports and brochures, too—about halfway down the page.

The snarkmatrix awaits you

Below, you can use basic HTML tags and/or Markdown syntax.