Multifaceted Melbourne

My favorite from this round-up of iden­tity redesigns in 2009, by a pretty astro­nom­i­cal mar­gin, is the city of Melbourne’s:

(Some of the images on that page are bro­ken, weirdly, but there’s still plenty to look at.)

I’m a fan of the “gen­er­a­tive iden­tity” idea, which also informs AOL’s redesign (also fea­tured in the round-up)—but I think the Mel­bourne logo does it bet­ter. It seems to achieve both con­sis­tency and diver­sity. And you can imag­ine writ­ing a com­puter pro­gram to just pump out attrac­tive lit­tle M’s! What if every park­ing ticket in Mel­bourne looked ever-so-slightly different?

I also really like the use of the M’s geom­e­try as a design ele­ment for reports and brochures, too—about halfway down the page.