It’s the year 2015. The compact device in my hand delivers me the world, one news story at a time. I flip through my favorite papers and magazines, the images as crisp as in print, without a maddening wait for each page to load.
Even better, the device knows who I am, what I like, and what I have already read. So while I get all the news and comment, I also see stories tailored for my interests.
Two things: first, I just rewatched EPIC 2015 the other day and it’s still fun (and Matt’s narration is still, well, epic); second, the relative tameness of this vision means there are still big opportunities for other players to reinvent news—to participate in that reinvention. This is not gonna be Google’s game.
There is one thing worth noting in this op-ed. You’ll notice Schmidt hits the “magazine-like” metaphor several times. This is an idea you’re hearing a lot from GOOG lately. To paraphrase: You don’t have to wait for the pages of a magazine to load, right? Well, the web should be like that. When you click a link, or swipe your screen, the next page should simply be there.
Now, this vision of a zero-load-time web is actually pretty interesting. But is it truly transformational—the way, say, always-on broadband was transformational? I don’t know. What do you think?