Hot Trends
Wow, I agree with Noah Brier: Google Hot Trends is the ultimate bubble-popper. Worried your Twitter feed is too self-reinforcing? Concerned your Google Reader has become a comfortable cage of your own design? Here is an antidote. Get it via RSS drip.
Not that’s it’s, like, the True Map of American Consciousness. Really, more than anything, it’s a quick read on the momentary obsessions of mass media—which is handy for those of us who have, increasingly, left mass media behind.

1. Zaphod Beeblebrox
If it’s you, & you’re #1, perforce it comes as no surprise at all.
Why don’t they have it for non-US areas — I mean ‘World’ is fine. Ugh! But cool tool.