In a way, posting the message numbered five billion on Twitter was actually very similar to producing EPIC 2014 with Matt. In both cases, we got very serious people to say a very silly word. First it was Googlezon, and now it’s… pentagigatweet. Make no mistake: This is a triumph.
But all of the news articles (I know, right?) missed the real resonance of the pentagigatweet. Let me walk you through the exchange.
First, @rodnaber says: Loving @brizzly. Now someone invent something to make follow notifications less spammy than myspace friend requests and we’ll be all set.
I replied: @rodnaber WHY WON’T YOU FOLLOW ME BACK I AM NOT A SPAMMER. I can’t help it that my profile pic is so gorgeous… Signed, @sexysloan9912e
(And I have to admit, I thought that was pretty funny.)
So already, we’ve set up a satirical dialectic about identity and authenticity on Twitter. But then, OF COURSE, in a flash, someone sets up a @sexysloan9912e account.
Our on-demand, single-use friend jokes: anyone want to “kickstart” my photographic career?
To which I reply: Oh lord.
And that was 5,000,000,000.
So you see, this was pure poetry. The pentagigatweet—a tiny symbol of the scale and arbitrariness of the moment we’re in—was itself the culmination of a thread of commentary about the malleability and absurdity of identity in the age of Twitter!
I don’t know if you can tell whether or not I’m being sarcastic… and the truth is, I’m not sure myself. I am, however, authentically gleeful that the word “pentagigatweet” was included in real news articles, and that the pentagigatweet was part of such an odd little exchange.