In Case You Missed It

Does the Brain Like E-Books?” sounds and reads too much like a Snark­mar­ket orig­i­nal to be ignored. I like this bit from my friend and almost-colleague (if I had locked down that UCSB job) Alan Liu:

Ini­tially, any new infor­ma­tion medium seems to degrade read­ing because it dis­turbs the bal­ance between focal and periph­eral atten­tion. This was true as early as the inven­tion of writ­ing, which Plato com­plained hol­lowed out focal mem­ory. Sim­i­larly, William Wordsworth’s sis­ter com­plained that he wasted his mind in the news­pa­pers of the day. It takes time and adap­ta­tion before a bal­ance can be restored, not just in the “men­tal­ity” of the reader, as his­to­ri­ans of the book like to say, but in the social sys­tems that com­plete the read­ing environment. 

Right now, net­worked dig­i­tal media do a poor job of bal­anc­ing focal and periph­eral atten­tion. We swing between two kinds of bad read­ing. We suf­fer tun­nel vision, as when read­ing a sin­gle page, para­graph, or even “key­word in con­text” with­out an orga­nized sense of the whole. Or we suf­fer mar­ginal dis­trac­tion, as when feeds or blogrolls in the mar­gin (”side­bar”) of a blog let the whole blo­gos­phere in.

And I adore this closer look at the cog­ni­tive impli­ca­tions of read­ing, as relayed by Jonah Lehrer:

I think one of the most inter­est­ing find­ings regard­ing lit­er­acy and the human cor­tex is the fact that there are actu­ally two dis­tinct path­ways acti­vated by the sight of let­ters. (The brain is stuffed full of redun­dan­cies.) As the lab of Stanis­las Dehaene has found, when peo­ple are read­ing “rou­tinized, famil­iar pas­sages” a part of the brain known as the visual word form area (VWFA, or the ven­tral path­way) is acti­vated. This path­way processes let­ters and words in par­al­lel, allow­ing us to read quickly and effort­lessly. It’s the path­way that lit­er­ate read­ers almost always rely upon.

But Dehaene and col­leagues have also found a sec­ond read­ing path­way in the brain, which is acti­vated when we’re read­ing prose that is “unfa­mil­iar”. (The sci­en­tists trig­ger this effect in a vari­ety of ways, such as rotat­ing the let­ters, or using a hard to read font, or fill­ing the prose with obscure words.) As expected, when the words were more degraded or unusual, sub­jects took longer to com­pre­hend them. By study­ing this process in an fMRI machine, Dehaene could see why: read­ing text that was highly degraded or pre­sented in an unusual fash­ion meant that we relied on a com­pletely dif­fer­ent neural route, known as the dor­sal read­ing path­way. Although sci­en­tists had pre­vi­ously assumed that the dor­sal route ceased to be active once we learned how to read, Deheane’s research demon­strates that even lit­er­ate adults still rely, in some sit­u­a­tions, on the same pat­terns of brain activ­ity as a first-grader, care­fully sound­ing out the syllables.

That’s right — Mallarmé‘s “Un coup de dés” actu­ally pushes through to a dif­fer­ent part of your brain — because it taps into new graphic pos­si­bil­i­ties, as well as seman­tic (and syn­tac­tic) ones. And that, my friends, is poetry — i.e. “lan­guage charged with mean­ing to the utmost pos­si­ble degree.”

Or it is, so long as we keep mak­ing it new:

The larger point is that most com­plaints about E-Books and Kin­dle apps boil down to a sin­gle prob­lem: they don’t feel as “effort­less” or “auto­matic” as old-fashioned books. But here’s the won­der­ful thing about the human brain: give it a lit­tle time and prac­tice and it can make just about any­thing auto­matic. We excel at devel­op­ing new habits. Before long, dig­i­tal ink will feel just as easy as actual ink.

Or today’s graphic avant-garde will feel as easy as tomorrow’s MOR pleasures. 

Think about a news­pa­per — so much poten­tial for mar­ginal dis­trac­tion! All those graphic col­li­sions of text upon itself, with pic­tures and adver­tise­ments and such, in tiny type and held in an unusual bod­ily ori­en­ta­tion. Then they added color! In the nine­teenth cen­tury, the news­pa­per was a sen­sory onslaught akin to watch­ing the com­mer­cials sur­round­ing Sat­ur­day morn­ing car­toons. Now, it’s straight­for­ward, orderly — even stately. 

There’s a great, prob­a­bly unin­ten­tional alle­gory of this trans­for­ma­tion in Cit­i­zen Kane. It plays out as the fos­siliza­tion of a mar­riage, and the crys­tal­liza­tion of Kane’s polit­i­cal inten­tions — mov­ing from anar­chic gad­fly to dem­a­gogic guber­na­to­r­ial can­di­date — but it’s also about the nor­mal­iza­tion (and neu­tral­iza­tion) of news­pa­per read­ing. It goes from mar­ginal dis­trac­tion to tun­nel vision, and in just six moves.

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    […] Empha­sis from Tim Car­mody who, him­self, under­stands the cul­ture of read­ing and writing. […]

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