Media needs new metrics. Pageviews and unique users are too crude, too homogenized. They don’t capture the nuance, the humanity, or, frankly, the power of the best audiences on the web today.
So, you remember Daily Drop Cap. Of course you do. It’s lovely. And it’s six days old.
You’ve already guessed it, haven’t you? I propose time-to-cake as a new media metric—sort of a proxy for virality and engagement. Also, sometimes, for deliciousness. So, in this case, Daily Drop Cap scores a TTC of 6, which is pretty awesome.