Who cares, because I love it. It’s the same layered sound as Sad Song, along with an even more free-form approach to video. 4:3? 16:9? Boring! Inspect one of the circles, or the hexagon, to see what I mean.
Cross-reference this with the combinatorial Cold War Kids and you are on your way to something important.
Update: Wow, there’s more (older stuff?) I hadn’t seen. Moon After Berceuse is a time-merge media music video. Imagine playing in an ensemble with alternate versions of yourself. Or time-traveling backward and forward, 30 seconds at a time, to fill in different parts of a song. My head just exploded.