Wow. Has Michael Pollan been using this phrase for a while already? It is genius. From the latest Long Now email newsletter:
Eat sunlight instead of oil, and eat as if your health depended on it. American agriculture and food marketing can be reorganized around those goals.
It’s like a chemistry lesson and a parable, all in five words. Poetic, scientific, and mythic all at once. Totally abstract and symbolic, but it also renders a vivid image: Mmm, warm sunlight! Eww, gross oil.
Pollan is doing a Long Now talk next week in SF. Very excited.