The murmur of the snarkmatrix…

August § The Common Test / 2016-02-16 21:04:46
Robin § Unforgotten / 2016-01-08 21:19:16
MsFitNZ § Towards A Theory of Secondary Literacy / 2015-11-03 21:23:21
Jon Schultz § Bless the toolmakers / 2015-05-04 18:39:56
Jon Schultz § Bless the toolmakers / 2015-05-04 16:32:50
Matt § A leaky rocketship / 2014-11-05 01:49:12
Greg Linch § A leaky rocketship / 2014-11-04 18:05:52
Robin § A leaky rocketship / 2014-11-04 05:11:02
P. Renaud § A leaky rocketship / 2014-11-04 04:13:09
Jay H § Matching cuts / 2014-10-02 02:41:13

Winner Take All

Wow. Stephanie Meyer’s Twilight (and sequels) accounted for 16% of all book sales in the U.S. in the first three months of 2009.

Probably not that unusual in the weird post-Potter publishing world, I know, but still.

(Via @LaunchBooks.)

April 15, 2009 / Uncategorized


By comparison, Ford has about 15% of US market share in the automobile industry, and Toyota 18%. So a single author is somewhere between the Ford and Toyota of books.

Yeah, except there are only a dozen or so car companies. It feels like that’s about the right kind of market share for a big one to have. By contrast, there are umpteen (yes, umpteen) authors, each w/ approximately the same production capacity. It’s not like you achieve vast economies of scale as a writer (unless you build a Tom Clancy-like branding empire).

In that kind of market, 16% feels, to me, WAY disproportionate.

No, I completely agree. You made explicit the mind-boggling scale I was trying to communicate with the analogy.

Just to reverse it, it would be like if 16% of all the cars you saw on the street were red Toyota Priuses. It would be really, really weird.

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