More good stuff on the journalism beat. Nicolas Lemann’s “Paper Tigers” reviews new biographies of media moguls past and present, including a marvelous pivot between the flashy Hearst and Pulitzer to the double-breasted world of The Wall Street Journal’s Barney Kilgore:
Kilgore and his colleagues did figure out how to publish a home-and office-delivered daily newspaper nationally, something that was far more difficult to accomplish in the nineteen-forties and fifties than people who have grown up with the Internet can imagine. The Journal’s circulation, which was thirty-two thousand when Kilgore became its managing editor, in 1941, rose to just above a hundred and fifty thousand in 1950, eight hundred and twenty-five thousand in 1962, and almost a million when Kilgore died, of cancer, at the age of fifty-nine, in 1967.
When Kilgore started out at the Journal, reporters sometimes sold advertising, and Kilgore’s own early work as a reporter entailed experimentation with forms carried over from the nineteenth century, such as articles written as letters to an imaginary friend. By the time the Journal had come to full maturity, it had helped establish the journalistic norms of reportorial nonpartisanship and of independence from advertiser pressure. As Tofel observes, it was less a standard newspaper than a news-and-business magazine published daily on newsprint, closer to Fortune and Business Week than to either Hearst’s New York Journal or the Times, both of which were edited on the assumption that they would be their readers’ sole source of news.
Still, Kilgore did much more than develop the manners and mores of modern