Oh, this is good. There’s something in this. Chip Kidd on Robert Downey Jr. as Iron Man:
When, in the film, Stark/Downey is creating his Iron Man suit in his lab and figuring things out, it doesn’t seem like he’s acting. The impression is that in another life this is what Downey the real person would have actually wanted to be and do. It’s design as performance.
This from Kidd, the designer who composed his terrific novel, The Cheese Monkeys, in QuarkXPress instead of Word, designing as he wrote. How do the words fall on the page? Where should the typeface change?
Design as performance. That is a chewy nugget of an idea.