The murmur of the snarkmatrix…

August § The Common Test / 2016-02-16 21:04:46
Robin § Unforgotten / 2016-01-08 21:19:16
MsFitNZ § Towards A Theory of Secondary Literacy / 2015-11-03 21:23:21
Jon Schultz § Bless the toolmakers / 2015-05-04 18:39:56
Jon Schultz § Bless the toolmakers / 2015-05-04 16:32:50
Matt § A leaky rocketship / 2014-11-05 01:49:12
Greg Linch § A leaky rocketship / 2014-11-04 18:05:52
Robin § A leaky rocketship / 2014-11-04 05:11:02
P. Renaud § A leaky rocketship / 2014-11-04 04:13:09
Jay H § Matching cuts / 2014-10-02 02:41:13

The Future of Media

…isn’t Googlezon at all.

It’s ARGs with a point and



I don’t think the broader world is as into ARGs as television shows. Passive entertainment: still the future.

I was pleasantly surprised by the ARG though. People’s responses were alot more reasonable than I expected.

Maybe in the short-term future, but longer-term, I don’t know.

One interesting thing is that the superfans of so-called ‘passive entertainment’ have long been super-active: organizing themselves, assembling compendiums of trivia, writing fan-fiction, etc. This is as true for mainstream-ish shows like ‘Lost’ as it is for nerd favorites.

Also, I think there are probably formulations of ARGs that could be more mainstream (or at least accomodate the mainstream) by offering a fuller scale of engagement options: Super-complicated puzzle-solving on one end, clicking around and exploring in the middle, and sitting back and watching episodes on the other end.

I don’t see the spectrum of ARG engagement options you propose as being economically viable; it’s like creating (and paying for) three separate games. Unless there’s a way to leverage costs, that won’t fly for most commercial clients.

Tapping into participatory culture, however – now that is leverage. I think experiments like WORLD WITHOUT OIL have shown that, if the table is set right, there’s plenty of hunger to participate.

The snarkmatrix awaits you

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