Steve Outing asked me about the future of news for a column in Editor and Publisher. Here’s what I said:
“I think ‘news’ just becomes a less distinct category. You don’t sit down with a newspaper, or even a news website, or even a super wireless e-paper device, for 10 minutes in the morning to very formally ‘get your news.’ Rather, you get all sorts of news and information — from the personal to the professional to the political — throughout the day, in little bits and bursts, via many different media. With any luck, in 5-10 years the word ‘news’ will be sort of confusing: Don’t you just mean ‘life’?”
Honestly though, the idea that I’m most excited about…
Sloan elaborates: “A key point is that news will continue to be delivered on many media — websites, blogs, TV, phones, pamphlet-y things, those little java jackets they have at coffee shops, whatever. It’s not about everything going digital and never seeing a molecule of real matter again. But it IS about the death of the monolithic news experience.”
…is the Starbucks News Service!
You think I’m kidding, but I’m not!