This post by super-smart Scott Karp gets to the heart of the situation in the media world right now:
The problem is that, in the this increasingly complex networked 2.0 world, customers don
The murmur of the snarkmatrix…
August § The Common Test /
Robin § Unforgotten /
MsFitNZ § Towards A Theory of Secondary Literacy /
Jon Schultz § Bless the toolmakers /
Jon Schultz § Bless the toolmakers /
Matt § A leaky rocketship /
Greg Linch § A leaky rocketship /
Robin § A leaky rocketship /
P. Renaud § A leaky rocketship /
Jay H § Matching cuts /
2 comments
This is why our team has basically stopped asking our “customers” (read: in-house ops people for whom we write web apps) what they want, and started just asking what their problems are.
Beautiful.
But what if they don’t even know what their problems are? I mean, when you’re talking not about getting your job done and instead about, say, being entertained or enriched somehow… it’s not necessarily straightforward, is it?
The snarkmatrix awaits you