It’s exciting to be finally able to say this is official. This deal has been in the works for what feels like ages. But Robin and I are thrilled to announce we will be joining the Yahoo!® family. When we started Snarkmarket almost two-and-a-half years ago, we really didn’t know what to expect, and we definitely weren’t expecting to sell this baby off. (Under the terms of our acquisition, we’re really not allowed to discuss figures, but I think saying there are three commas involved is oblique enough.)
But as we’ve evolved into a media powerhouse, with a user base of almost 7 regular commenters, it became clearer and clearer that the only responsible thing for us to do was to partner with a large organization that could give this community the resources it needed to realize its potential. Yahoo!® is certainly the best partner we could have imagined. We’re excited about what’s in store for us, for you our users, and for the world.