This is kind of awesome. The website for Wedding Crashers (the upcoming movie with Owen Wilson and Vince Vaughn) is allowing anyone to digitally insert herself into the movie trailer. Thus ensuring that new pseudo-movie-stars like my friend Ryan McGee become the viral marketing brigade for the film.
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Have you seen the “Rent” blog? It’s very cool: http://www.sonypictures.com/movies/rent/blog/
The snarkmatrix awaits you