The murmur of the snarkmatrix…

August § The Common Test / 2016-02-16 21:04:46
Robin § Unforgotten / 2016-01-08 21:19:16
MsFitNZ § Towards A Theory of Secondary Literacy / 2015-11-03 21:23:21
Jon Schultz § Bless the toolmakers / 2015-05-04 18:39:56
Jon Schultz § Bless the toolmakers / 2015-05-04 16:32:50
Matt § A leaky rocketship / 2014-11-05 01:49:12
Greg Linch § A leaky rocketship / 2014-11-04 18:05:52
Robin § A leaky rocketship / 2014-11-04 05:11:02
P. Renaud § A leaky rocketship / 2014-11-04 04:13:09
Jay H § Matching cuts / 2014-10-02 02:41:13

Why Wite-Out Still Smells Crappy
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Clive Thompson isolates this fantastically revealing kicker from an NYT article about correction fluid:

An enduring drawback of correction fluid is the solvent vapor. That could be fixed, but not without damaging the psyche of faithful consumers, said Mr. McCaffrey of Liquid Paper: “People who have grown up using a product tend to equate its smell with quality, and you don’t want to change that – whether it’s crayons or correction fluid.”

May 17, 2005 / Uncategorized

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