The murmur of the snarkmatrix…

August § The Common Test / 2016-02-16 21:04:46
Robin § Unforgotten / 2016-01-08 21:19:16
MsFitNZ § Towards A Theory of Secondary Literacy / 2015-11-03 21:23:21
Jon Schultz § Bless the toolmakers / 2015-05-04 18:39:56
Jon Schultz § Bless the toolmakers / 2015-05-04 16:32:50
Matt § A leaky rocketship / 2014-11-05 01:49:12
Greg Linch § A leaky rocketship / 2014-11-04 18:05:52
Robin § A leaky rocketship / 2014-11-04 05:11:02
P. Renaud § A leaky rocketship / 2014-11-04 04:13:09
Jay H § Matching cuts / 2014-10-02 02:41:13

Matthew Yglesias sez let’s have news-blog-streams, not fugly articles:

If Dexter Filkins just blogged his reporting from Iraq rather than writing NY Times articles, I think things would be much improved. As things stand, he’s forced on a daily basis to shoehorn 24 hours worth of content into a quasi-narrative newspaper format whether or not the development warrant it. The actual events in Iraq are better suited to being written about as a series of short, free-standing blurbs. Blog posts, in other words. The strength of Filkins’ reporting is that Filkins is a strong reporter, and that the Times backs his work up with the Times’s resources. That he’s a newspaper writer is merely incidental.

So agree.

And we know Martin Nisenholtz, CEO of NYT Digital, does too:

But imagine taking a world like Ultima Online — designed for massive numbers of videogame players — and apply it to the real world, where the players are reporting from all corners of the planet. This is a vibrant, interactive real-time view of the world.

Users in this context can zoom into the ongoing storyline taking place in dozens or even hundreds of locations. In this context, there is not a simply John Burns reporter in Bahgdad. There is a kind of ongoing John Burns channel that brings with it a continuous record. […]

So can we make this happen already?

The problem is the NYT is stuck selling that stupid paper. They need to jettison that mess and digital digital get down. Just my $0.02, guys.


I don’t think the Times is truly encumbered by selling that paper. I bet that, at least for the Times, paper is a relatively small cost. They are encumbered by the idea of paper. There are stories that don’t make it into the paper, reports which are filed during the day to keep the website fresh. If they reserved the paper copy for the AP style summary articles, fluffy features, and the big long investigative pieces that aren’t particularly tied to getting in on one day or another, they could a) save a lot of paper and b) allow their reporters much greater flexibility. The problem is–how much are the paper ads still worth to the company? They might be worth a lot. I think they need to explore other revenue streams.

Yeah, that’s what I mean: They aren’t encumbered by the cost of the paper; they’re encumbered by the revenue of the paper. Their whole business model is based on selling big full-color ads in the Sunday Times. Instead of, you know, Flash ads in

Hey, I’ve always wondered this. Do you pay attention or even notice online advertisements any more, in a positive sense? If I see a full-page print ad, I pay attention, because my habits of reading are attuned to it and I’m more inclined towards passive interruptions. But I take in information completely differently on a web page. Am I the only one?

Or, putting it another way: maybe if the Times site had ads for Suicide Girls, then they’d make some money.

You know, online ads seem to be getting my attention more and more. I think people are getting better at making them. Le Tigre has been advertising on popular blogs and I’ve totally clicked their ad, like, twice. And there was a cryptic ad on Friendster that I clicked just last night.

And it’s only going to get better and better, as advertising gets even more contextual & targeted. Soon EVERY page of your NYT — not just the book review — will be filled with ads for new works of non-fiction and literature… ’cause they know that’s what you buy!

The snarkmatrix awaits you

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