The murmur of the snarkmatrix…

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Thirst Is Nothing.
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Personal Activaire is a full service music source for people with iPods. All models accepted.

Tap into burgeoning underground music scenes. Listen and live to the sounds of NYC, London, Berlin, Chicago, Detroit, Los Angeles, and Tokyo…

Perfect for people on the go! This service is ideal for those who have very little time, but who want to hear and become knowledgeable about current quality underground music. We bring you the best albums from rock, electro, hip hop, minimal-techno, house, and electronica labels from around the world.

Apparently, if your 70-hours-a-week I-banking gig has you too over-scheduled to go cruising the back alleys of Tokyo on your own, just FedEx your iPod to this company, and for a measly $200 a pop, you’ll get it back, loaded with 10 albums from the sonic fringes of the global indie underground.

Note that the assurances of connectedness to the far reaches of the obscure come with no actual markers of musical taste. Except for a ridiculously long list of independent record label links. I imagine this is a sample of the undiscovered urban wilderness I’ll be exploring, right? That’s so gorram crunk. I’ll make sure to catch them live on the BBC.

I’m in love with this. Just seven years after the Gladwell article, we can finally buy our own personal Coolhunters.

December 29, 2004 / Uncategorized