Who is Evan Emerson? This almost feels like one of those frustratingly addictive follow-the-clues marketing campaigns…. but for what, I don’t know.
First, a friend in Miami sent me [a link to] an eight-minute lo-tech short on the disappearance of news as we know it. The conceit is that Amazon and Google join forces to form a super-tech-engine that filters news based on databasing and recommendations (think your iTunes favorites list meets Amazon meets Google News) that ends up killing the New York Times.
Who IS Evan Emerson? If you went to this EPIC mirror and stripped out the /epic you might start to wonder…
Shades of the alternate-reality gaming fans’ suspicions, there!
And then there’s this follow-up:
Meanwhile, Andrew Blau found out who Evan Emerson is, or isn’t. I was right–it’s not a real name. A friend emailed Andrew info that two California-based journalists, Robin Sloan (Sacramento Bee) and Matt Thompson(INdTV) did the piece. […]
News of this investigation was passed on to me by “Evan Emerson” — who may or may not be a rogue AI bot sent back in time from 2016… the year EPIC went mad.
And yeah, with that mind, I want to re-publish Matt’s excellent comment on the original EPIC post in case you missed it:
It’s funny to see where the super-old-school thinking and the super-new-school thinking bend back around and meet up. (And crash, and lie inert, secure in the knowledge that this exact future will never come to pass.) When we presented this to the editors, it was always, “Oh, no, nothing like this would ever happen. The sensible citizens of America are far too enamored of our beautiful agate type to ever pay much attention to those dreadful noisy light-emitting contraptions.” And some of the most thought-out responses from the technopagan crowd have been along the lines of, “Come on, this is nothing like the future. This doesn’t even take into account last year’s Quantum Fluthinger API, which outcalculates Google’s Helsinki7 algorithm by a factor of 10^23.”